"Social Media is an influential part of mainstream business in 2010 and most Dealers now recognize that having a Facebook Page is absolutely essential for current and future online marketing and customer relations. But once you have it, now what? Improve the look, feel, engagement and overall ROI of your dealership's Facebook page with this Advanced Facebook Design Class. "
"social media's increasingly critical role in communicating with restaurant patrons."
"Branding- look beyond the brand of vehicles you sell and build your brand. What makes your organization special? What unique qualities does your store possess that distinguish it in the marketplace? You must develop, refine, and constantly rehearse your “Why Buy Here” and your “Why Service Here” story with your employees. For example, if you offer a loyalty program, free oil changes, tires for life, a powertrain warranty, loaner cars or free car washes with service, who knows about it and when do they know it? Are your employees trained to build the extra value in buying or servicing a vehicle from your dealership today, right now if your price is competitive and is not an issue? Build your brand: become proficient at taking customers out of the market, make more money, and sell/service more vehicles."
With Chrysler’s new partnership with Fiat, they can quickly learn how. All they have to do is go to the Fiat500 online community site. This site will illustrate how a car manufacturer can build a meaningful online community and build customer loyalty and advocacy. And, yes, sell cars. Even if you are not interested in cars have a look. This is one of the most compelling social media communities out there. Go ahead, register and play around. After 10 or 15 minutes I am sure you will find something of interest and if you were a Fiat500 owner, reasons to return, ofte"