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Ira Kaufman's List: "Integrated Marketing"
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Jun 22, 10
"Integrated marketing differs from traditional advertising in several key areas. The primary difference is integrated marketing tends to focus on return on investment(ROI), where as traditional marketing techniques leave larger questions of measurability and effectiveness. The promotion function of marketing offers the most insight into the difference between the two marketing approaches."
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Apr 24, 10
"To take full advantage of social media marketing requires breaking down internal corporate silos and integrating social media strategies across your entire organization. It needs to permeate your entire organization. Social media marketing is the glue that truly enables integrated marketing across channels."
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