Chelsea Holscher's List: EDMT 380 Projects

• quarter of tweens age 8-12 watch TV on the internet,
• Twelve percent of those surveyed said they watch TV on their videogame systems, and single-digit levels of respondents said they watch on their cell phones or iPods.
• iPod/MP3 players has doubled in the last year among teens, but the No. 1 device owned by youths remains the radio. Broadcast radio is also the most popular way to listen to music.

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• Fat Brain is a Tween website that has a math arcade and stories that inspire kids to read. Miss O and Friends is a Tween site for girls and it has games and reading material very appropriate for girls in this age group.

• These virtual worlds are still cute and fun, but start to allow more freedom in chatting and navigation. They are typically geared towards kids 10-14.

• Most tweens use chat rooms, have online journals, or profiles on social networking sites.
   These sites are used to communicate with peers, meet new people, and to express and define themselves.
• It’s part of tween culture to chronicle their minute-by-minute experience posting photos, videos and activity at any given moment. Because most tweens have cell phones with camera, Internet and video capabilities, this up-to-the-minute posting is constant and is typically done without thought of consequences.
  

• Of the reported US$ 51 billion spent by tweens themselves, an additional $170 billion was spent by parents and family members directly for them, according to 360Youth.com, which focuses on youth marketing.
• Riot Media is a website-turned-media and toy company that capitalizes on the "gross-out" humor factor that boys so love.
• Kid giants Disney (DIS) and Nickelodeon are already providing cellphone ringtones and content, while service providers and phone manufacturers such as Verizon (VZ), Cingular and newcomers Tic Talk and Firefly ("starter" phones designed specifically for keeping kids easily in touch with mom or dad) are investing large dollars to reap even larger rewards. Other new tween phones about to emerge are MyScene Mobile by Mattel and Wherifone, a small start-up company out of the Bay Area, which also features GPS location tracking of the phone and, theoretically, the child. Of the 26 million tweens in 2009, iGillottResearch forecasts that 4 million will be using their own cellphones.

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