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    • Since I'm not the greatest newsletter namer, the no-brainer advice I offer on the subject is 1) include the topic of your site in the title and 2) use the word News or one of its synonyms that also indicate timeliness.
    • Do You Need to Do Background Research First?

        

      If you're going to write a newsletter for someone else, you need to understand their business first. In my last newsletter assignment, not being an expert on the the printing business, I started by asking the clients to supply information that could quickly acquaint me with what they do. I requested they send me printing trade papers, yearbooks, and highlights of their own correspondence, preferably pitch letters.

      • After reading the background information, draw up a list of questions. Ask:

          
           
        • What's unique about your company? 
        • Who are your clients? (This tells  you what kind of audience you'll be writing to.) 
        • What recent product are your proudest  of? Show it to me. Describe it in your own words. (This can be  the core of a news or new-product feature in your newsletter.) 
        • Have you won any awards? 
        • Are there any clients who would  provide a testimonial about your services? (Makes good filler  material -- as long as it's short.) 
        • What does your audience need to  know about your business/service/product/idea? 
        • Are there any misconceptions we  can use the newsletter to clear up? 
        • What advances in your industry will  interest your audience?

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