"Thinking about Marshall McLuhan and that incredibly iconic statement “The Medium is the Message” I wondered, what was the relationship between the medium and the content in the digital/hypermedia age? [...] Going back to McLuhan, I have this conception that there is no longer a one to one relationship between the medium and the message when it comes to studying the internet. As a medium, the internet has many mediums embedded within it in the same way that a simulation of reality is embedded within simulacra. Thinking towards the future, it will be interesting to see the ways in which the internet breaks away and forms its own reality outside of the other forms of media."