gutenberg pr's List: gutenberg communications

Harjiv Singh, Co-founder & CEO - International Operations, Gutenberg Communications, spoke to Puneet Bedi Bahri of exchange4media.com. Excerpts:

Gutenberg Communications, a global, strategic communications firm offering public and investor relations services, today announced that it has been selected by the Cherie Blair Foundation for Women to promote its “Women Mean Business” Conference. Women representing a diversity of professions will gather for a one-day conference on December 11th, 2009 at the Hyatt Regency in Mumbai, India

Microblogging services such as Twitter and an infinite host of other social media platforms have enabled anyone with online access to communicate instantly with a global audience. As such, we now live in a world of billions of potential influencers.

My first entrepreneurial venture was a health-care software company in New York. Armed with two graduate degrees, a few years of experience and boundless optimism, I plunged into the rollercoaster world of a technology start-up.

The first order of business was to raise cash. Our timing was impeccable; we set up shop four weeks after the Nasdaq market reached its dot-com-driven peak on March 10, 2000. In our first few weeks of operations, we gave scant attention to the weekly stream of negative headlines pronouncing the end of the dot-com era. We firmly held to the belief that our company was different. Ignorance, as the poet Thomas Gray put it, is bliss.

Once, you’re in a crisis, the time to put together an action plan is over. Hear how to identify the “x” factors in your marketing and PR programs, and put in place a go-to crisis communications protocol, to move your team and organization forward.

NEW DELHI - Global strategic communications firm Gutenberg Communications has been appointed to manage media relations for a major business summit featuring President Barack Obama.

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