Karen Petruska's List: Connected.Viewing

• Video sharing has been slow to become part and parcel of our everyday schemata of social media, but with the success of Vine, competitors are scrambling to get in on the action. Among them? Reigning heavyweight social champ Instagram, which is reportedly adding video to its arsenal this month
• People love centralized viewing of their media, and Instagram would fulfill that neatly by incorporating video into the current user web pages.

• Viacom announced a partnership with Twitter to deliver social video advertising campaigns around big events on networks including MTV, VH1, CMT, Nickelodeon, Comedy Central, TV Land and Spike
• MTV will deliver real-time, sponsor-supported highlights of the show's most outrageous moments, buzz-worthy performances, backstage access, interviews and more via Twitter.
• "The VMAs virtually pioneered the social TV moment
• Viacom is the latest media company to join the Twitter Amplify program. Others include ESPN and BBC America.

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• ConnecTV is teaming with consumer technology and media research firm SmithGeiger on a study that will examine second screen social TV viewing behavior.

• Around three-quarters of American internet users regularly fiddle with a mobile device while watching the gogglebox. Media executives are abuzz working out how to turn this distraction into profitable transactions.
• firm has launched Twitter Amplify, a service that lets media firms and others tweet clips of shows or sporting events
• A survey by Bravo, an American network owned by Comcast, found that viewers using mobile phones were also more likely to sit through adverts.
• On October 7th, Nielsen, a firm whose ratings determine how much TV networks get paid for ads, launched a new product that analyses how many people comment about shows on Twitter.
• “There’s a fine line between providing consumers with information they want and annoying them,” says Alan Wurtzel, president of research at NBCUniversal, a media firm.
• The second screen is unlikely to be as lucrative as many hope. For one, its impact will be limited to certain shows. Second-screen applications work best when people watch live TV, says Jonathan Reynaga of Tiny Horse, a digital-media firm

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• MTV made its free app available on iPhones, iPads, iPods and the Xbox 360 in June, and nearly 2 million have been downloaded.
• "It will be fun to see if we can get them to come back and watch on television," said Kristin Frank, MTV's executive vice president of connected content.
• MTV also experimented recently with its "flock to unlock" promotion on Miley Cyrus. The network released "extras" from its "Miley: The Movement" documentary on the app, provided a certain number of viewers tweeted requests. They did and, in effect, the fans who successfully "unlocked" the extra material provided MTV with free online publicity.
• The CMT and Logo networks are also readying apps to be available in the next few months.

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• Albert Cheng, the Disney-ABC Television Group’s digital media chief
• the Watch Disney Junior app, which the company says has been downloaded five million times and has generated more than 650 million video views since its introduction in June 2012.
• Many executives hope that the technology, sometimes referred to as TV Everywhere, will help keep viewers tied to their cable and satellite contracts.
• Disney this month redesigned DisneyJunior.com to reflect a “tablet first” mentality,
• Nickelodeon, a division of Viacom, in February introduced an app meant as a noisy, colorful smorgasbord of cartoon clips, irreverent games and program episodes; it has since won an interactive media Emmy Award.

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• It will be a continuation, basically, of the 12 days' worth of Simpsons programming that the FXX network, which has exclusive cable rights to the show, will air at the end of August. It will be fully digital.
• Simpsons World, Vox's Todd VanDerWerff reports from a presentation at the Television Critics Association conference today, will be a website. It will be an app. It will be, he declares, "one of the greatest feats of engineering in human history." 
• What Simpsons World seems to be promising is not just the complete series in one place, in its 552-episode entirety, but also a way for viewers to break down that series into its constituent elements: characters, themes, plots, places.

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