Geraldine Clement-Stoneham's List: Leadership and Development

• "We believe that we are on the face of the earth to make great products, and that's not changing," Cook declared.

    

  "We believe in the simple not the complex...We believe in saying no to thousands of products, so that we can really focus on the few that are truly important and meaningful to us," he added.

    

  "We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in ways other cannot...And I think that regardless of who is in what job those values are so embedded in this company that Apple will do extremely well," he concluded.
• every person in the organization, regardless of job title or function, understands what makes the organization tick and why what the organization does matters.
• behind every great company is an authentic sense of purpose
• definitive statement about the difference you are trying to make in the world" — and a workplace with the "energy and vitality" to bring that purpose to life.
• organization with a unique sense of itself
• what makes the company tick is a "state of mind," not just a strategy

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