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Marketing strategy, ideas, articles, tips, tools,experts, speakers,examples,books,blogs, offline marketing
Updated on Nov 15, 11
Created on Jul 16, 09
Category: Business & Finance
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George Torok's List: Marketing
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Jul 17, 09
Power Marketing system, Based on the book, Secrets of Power Marketing, how to gain an unfair advantage over your competition. George Torok, marketing expert and speaker
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Jul 17, 09
Secrets of Power Marketing: Promote Brand you - national bestseller, excerpts
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Jul 21, 09
Marketing articles by George Torok
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Nov 15, 11
A French writer says that "The reader of a newspaper does not see the first
mention of an ordinary advertisement; the second insertion he sees, but does not
read; the third insertion he reads; the fourth insertion, he looks at the price;
the fifth insertion, he speaks of it to his wife; the sixth insertion, he is
ready to purchase, and the seventh insertion, he purchases." Your object in
advertising is to make the public understand what you have got to sell, and if
you have not the pluck to keep advertising, until you have imparted that
information, all the money you have spent is lost. You are like the fellow who
told the gentleman if he would give him ten cents it would save him a dollar.
"How can I help you so much with so small a sum?" asked the gentleman in
surprise. "I started out this morning (hiccuped the fellow) with the full
determination to get drunk, and I have spent my only dollar to accomplish the
object, and it has not quite done it. Ten cents worth more of whiskey would just
do it, and in this manner I should save the dollar already expended."
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