"I believe that blogging and other social media are breaking down some of our social barriers and hierarchies, but I never had quite as definitive proof until this morning.
"
"Consider a typical 28 year-old. From the moment she was born, her world has been rich in feedback. When she presses a button, something happens. When she plays a videogame, she gets a score. When she sends a text message, she hears a sound that confirms it went out. She's lived her whole life on a landscape lush with feedback. Yet when steps through the office door, she finds herself in a veritable feedback desert."
“The coming capitalist era is that of the Facebook generation, in which the values and behaviours that pervade the internet and social media will also be adopted by innovative and disruptive businesses. With half the world’s population under the age of 25, this may happen sooner than many think.”
Social media will break down the walls between a business’ leadership and its staff, customers, suppliers and other interested parties, the report predicts. The constant dialogue between these groups and the business via social media will result in them having a stronger and more direct influence on a businesses’ decision making and strategy than today.
"As new digital marketing tools and systems are implemented they must be balanced by even more analogue systems than before. The ability to reach out, in a human way, to a Sara or Harry can quickly create either positive or negative momentum for your brand. That makes human interaction more important than ever."
"But as we fast forward to today’s business world shaped by rapidly evolving technology and the far greater importance of institutional knowledge, creative thinking and sophisticated collaboration, the value of each employee has grown exponentially more important. Companies are focusing on innovation and unique differentiation – and almost exclusively are looking at people, not machines, to provide it.
As workers have become increasingly more critical to the overall success of their organizations, what they need and expect in exchange for their work also has profoundly changed. Money no longer inspires performance as it once did. Being paid equitably will always be important as a driver of job engagement and productivity, of course, but people across the globe now have aspirations in their jobs that were virtually unimaginable in an earlier age. "