211 items | 19 visits
Luis F Martinez Funes's List: Web 2.0
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Jan 29, 09
Newsletter de Jesus Hoyos. Mención mía
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Jan 29, 09
social networks and genetics
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Feb 20, 09
Mckinsey article about Web 2.0
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Many of the dissenters cite impediments such as organizational structure, the inability of managers to understand the new levers of change, and a lack of understanding about how value is created using Web 2.0 tools. We have found that, unless a number of success factors are present, Web 2.0 efforts often fail to launch or to reach expected heights of usage. Executives who are suspicious or uncomfortable with perceived changes or risks often call off these efforts. Others fail because managers simply don’t know how to encourage the type of participation that will produce meaningful results.
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What distinguishes them from previous technologies is the high degree of participation they require to be effective. Unlike ERP and CRM, where most users either simply process information in the form of reports or use the technology to execute transactions (such as issuing payments or entering customer orders), Web 2.0 technologies are interactive and require users to generate new information and content or to edit the work of other participants.
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Those organizations that can use social media to engage with, learn from, and support boomers will find especially receptive partners and, consequently, greater business success than those who see social media simply as another marketing channel,
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While it's true that Millenials (the 13-24 generation) share content at double the rate of baby boomers (56%), 31% of Baby Boomers share their own user generated content. This could be in the form of reviews, blog posts, comments, discussion forums, etc
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Mar 14, 09
the problem of dying in the social network
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Apr 17, 09
reporte de McK acerca de cloud computing
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Jul 11, 09
uno de los mejores articulos acerca de marketing y CRM de Mckinsey
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If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions
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Marketing has always sought those moments, or touch points, when consumers are open to influence. For years, touch points have been understood through the metaphor of a “funnel”—consumers start with a number of potential brands in mind (the wide end of the funnel), marketing is then directed at them as they methodically reduce that number and move through the funnel, and at the end they emerge with the one brand they chose to purchase
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Jul 22, 09
un código encripta tu mensaje y podrás hacerlo desaparecer después de cierto tiempo.
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