Cost Leadership: Companies with a cost leadership strategy tend to be more focused on direct response advertising, so the ROI picture is somewhat clearer. Direct Response is fairly easy to measure.
Focus: Companies that focus on a particular market segment usually have limited marketing budgets. They are either regionally focused or cater to a particular type of customer. The marketing ROI equation is somewhat simplified for companies with a focused strategy. They don’t have that much going on.
Differentiation: Companies with differentiation strategies are the most marketing intensive. Their success depends on consumers believing that they offer something better than their competitors do.
Brands that seek to differentiate themselves need to build passion and desire for their brand. This strategy can be immensely profitable because consumers are willing to pay a premium for brands that they love and trust. Strong brands also tend to have lower acquisition costs.
Particular Oral Storytelling Skills:
A Storyteller’s skills include: emphasis, repetition, transition, pause and proportion.
Experience will hone these skills, and when - and how - to use them most effectively.
‘Get me a meeting with Houdini!’ ” Unique, memorable and compelling.
This means that even though loyalty might not be as direct response as other tools, done correctly it will be one of the most effective measures you can undertake – directly affecting your bottom line by creating loyal participants who will start preferring your products.