Adam Swanson's List: Neuromarketing

• Whenever

  • This may explain why it's so hard for me to read a book, or even an article, because I disliked it so much as a kid, and the "nerd" stigma embedded into my "muscle memory" of my brain, it then causes me not to want to even start to read, due to the memory of me not enjoying it as a kid.
• Whenever it can, it relies on a type of "quick key" that takes advantage of experiences and stored information.
• brands, familiarity and trust come in

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• Neuroscience is the study of the development, structure and function of the nervous system, with a special focus on the brain and its role in behavior and cognitive functions.

• however the study of the nervous system is beginning to be used by marketers to accurately measure what the consumer is feeling.

• he says it could eventually lead to complete corporate manipulation of consumers

• eventually lead to complete corporate manipulation of consumers -- or citizens, with governments using brain scans to create more effective propaganda.