34 items | 297 visits
This list has the most up to date required readings and videos. It also includes additional resources for your benefit.
Updated on Jul 07, 14
Created on Aug 30, 12
Category: Recreation & Sports
URL:
WEEK 1: Sports Events Basics
O'Connor, J. Talty (2012, March). SportsEvents Magazine, 24-32
Connolly, B. (2012, October 1). The Business of Sports.
This is an example of a CVB advertising their facilities and amenities for people who are looking for a location to host events.
This case study shows what impact a new facility has on a community.
This is a video archive of a talk John Saboor, Senior Vice President Special Events, for the WWE gave to SMMBS students on campus. Although his talk is a bit long, I suggest that you watch at least the first 45 minutes to hear about the bid & selection process for WreslteMania.
WEEK 2: Marketing & Strategic Partnerships
This video features the corporate hospitality options at WImbledon.
by Catch the Moment
This video shows how technology can be used for sponsor activation at events.
(Video shown in class.)
Examples
Examples of Sponsorship packages and benefits for various types of events.
USE AS RESOURCE TO HELP WITH SPONSORSHIP ASSIGNMENT
**You must be logged into a google account to view.
Allstate Sugar Bowl Presenting and Participating Sponsorships
WEEK 3: Event Planning & Logistics
“Up Close...MetLife Stadium" (page 6)
“Stadiums: If You Build It…” (page 32)
“Super Stories from Super Bowl XLVIII" (page 46)
CLIP 1 watch from 22:00-36:00
Topics covered include: Super Bowl, day of activities, event saves
Chavis, S. (2012, March). SportsEvents Magazine
Sample Budget & Timelines
WEEK 4: Event Implementation & Evaluation
Williams, P. (2012). SportsBusiness Journal, 15(23)
CLIP 2 watch from 43:30-47:00
Topics covered include: planning for different scenarios, contingency plans
34 items | 297 visits
This list has the most up to date required readings and videos. It also includes additional resources for your benefit.
Updated on Jul 07, 14
Created on Aug 30, 12
Category: Recreation & Sports
URL:
on May 02, 13