Week 1: Media Anytime/Anywhere
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Updated: January 25, 2011
By Jemele Hill | ESPN.com
Amid all this back-and-forth blustering about whether NFL players unfairly unleashed a torrent of Twitter criticism at Jay Cutler, the reason we should be welcoming athletes voicing their opinions on social media was apparent on Tuesday.
Tiger Woods, via Twitter, said arguably the funniest thing he ever has uttered."
Updated: February 8, 2011
Twitter tiffs, Twitter remorse -- it's all part of the game now
Originally Published: April 23, 2011
By Michael Wilbon | ESPN.com
Finally, our man is screaming on Twitter. After all, he was surrounded. What else could he do?
I'm too old to be influenced by peer pressure. But here I am, opening a Twitter account after two-plus years of vowing I would never, ever tweet."
Updated: July 14, 2011
Dwight Howard turns social media into a social experiment by using Twitter to reach out and touch his two million followers
By Neil Janowitz | ESPN The Magazine
I sat down with Tim Newman after my presentation to the York College sports management program to discuss how students are using social media, and what needs to change to help them land their dream job.
Week 1: Media Anytime/Anywhere
Recommended
Published March 15, 2010
By John Ourand, Staff Writer
I’m a skeptic when it comes to local broadband streaming of live games. Consumers aren’t clamoring for it, and regional sports networks can’t figure out how to make money off of it.
The early returns have been so low, you have to wonder why RSNs are investing as much as they have for such a small payout. The technology works. Authentication has not proved to be a problem. It’s the consumers that are showing little interest.
Published August 16, 2010
By John Ourand, Staff Writer
Three years ago, in the middle of Time Warner Cable’s yearlong carriage battle with the Big Ten Network, the cable operator’s top programming executive, Melinda Witmer, sounded a warning that proved to be prophetic.
Witmer predicted that the Big Ten Network — if successful — would spawn a bevy of similar channels.
“What’s to stop there from being a Wolverine network next?” she asked during an industry conference in the fall of 2007.
It was a classic slippery-slope argument that quickly was rebutted by programming executives who shared a panel with her that day. To that point, no individual college had launched its own network, and the programmers said none looked likely to do so.
Fast-forward to the summer of 2010, and it looks like Witmer’s scenario has come true.
Published August 16, 2010
We asked several executives to identify any sports brands they think could start their own network. Here are highlights of what they had to say:
Week 2: 24/7 Sports Networks
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Chris LaPlaca
Senior Vice President, Corporate Communications
Guest Speaker (Week 2)
Published April 4, 2011
The man credited with creating sports giant ESPN carries on with a passion and a lot of fans in Bristol
Week 2: 24/7 Sports Networks
Recommended
History of America's Cup
(Referenced in week 2 guest speaker video)
Published March 7, 2011
By John Ourand, Staff Writer
ESPN’s communications department is launching a sports media blog that will focus on issues and stories related to the Disney-owned company.
Published August 23, 2010
By John Ourand, Staff Writer
Every time I ask a veteran media executive about the long list of sports properties that want to launch their own channel, I get the same answer:
“It’s not easy.”
But some of these properties looking to launch channels are acting like it is easy. They believe that the most recent sports channels to launch — including NFL Network, MLB Network and the Big Ten Network — already have fought the important battles and have set the strategies that will make their paths easier.
Week 3: The Live Sports Era
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The history of sports on U.S. television is the history of sports on network television.
Keith Jackson remembers some of the moments ABC brought to America through their Wide World of Sports program. Later, Howard Cosell remembers some of the athletes covered by the network particularly Muhammed Ali.