52 items | 14 visits
Frederic Martin's List: Facebook
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1. Find out your competitor’s strength on Facebook.
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Facebook offers a simple link.getStats console that will give you basic statistics about any domain’s popularity on Facebook.
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Jul 31, 11
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It offers unprecedented insights into the influence of brands on social media, complete with detailed credit card behavior, and findings suggest it's not really your brand's fans you need to worry about--it's their friends.
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Facebook and ComScore have teamed up for a new service, Social Essentials.
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What Types of Content Should You Be Sharing Out?
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"I like to recommend a mix of what I call your own intellectual property and OPC, other people’s content. I like to strike a balance roughly about 50/50."
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the biggest beneficiary of the current euphoria around social is Facebook, with several estimates now pegging the company's 2010 revenue at better than $1 billion.
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Facebook advertising has become a "default for most brands as a part of their media spend."
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Social Media Marketing in Four Steps Wednesday, 31 March 2010 -
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Facebook and Omniture: A welcome step in social media measurement
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To the detractors, Facebook advertising only works for dating sites (and perhaps online degrees). As we demonstrate with the MarketingExperiments Conversion Heuristic, motivation is the most important factor influencing the probability of conversion. And the detractors would claim that most people who visit Facebook are motivated by one thing and one thing only.
Other marketers are happy to jump at any social media marketing opportunity. To them, Facebook is one big opportunity that they’re just trying to find the right tactics to embrace (of course, it might help to wipe the dollar signs out of their eyes first).
Whatever works
I’m a pragmatist. I’ll leave my personal biases at the door any day in favor of solid metrics combined with scientific experimentation that shows what really works.Social media measurement dreamers like myself may have a new champion. Omniture (recently acquired by Adobe for $1.8 billion) will announce an expansion of its partnership with Facebook in a keynote address today at Omniture Summit 2010.
Omniture is going to expand its existing search management solution, and its SearchCenter Plus customers will now be able to manage and compare their spend on search engines and on Facebook in a single tool. Online Marketing Suite 2.0 will include Facebook social media optimization, integrating Facebook ad management with Omniture® SearchCenter®.
This unified reporting will help marketers more efficiently understand and respond to ad ROI (and perhaps move from tactical to strategic use of social media marketing).
What gets measured gets done (better)
Omniture’s powerful analytics and testing tools have provided users with reliable reporting and experimental implementation. (Disclosure: MarketingExperiments provides Omniture SiteCatalyst® and Test&Target® consulting and integration services alongside its own optimization and experimental design expertise.)
Detailed demographic and engagement data provided by Facebook’s login-required environment will further help advertisers position their message in front of the right audience. On the practical side of optimization, the ability to use this data is critical to experimental design (understanding performance on segment level), and the automation already provided by Omniture SearchCenter will help roll out tests on Facebook placement faster in the same convenient interface with search ad management.
Will Facebook become more attractive to major marketers?
This is an important step by Facebook to become a more mainstream publisher, opening it up to Omniture’s substantial customer portfolio of major B2B and B2C brands. Tighter Omniture integration brings additional legitimacy to Facebook as a marketing channel, whose power as a social media network has been as business-ambiguous for major ad spenders as it has been popular for tween marketers.
For optimization professionals, this also signals a significant opportunity to gain greater insights and deliver more relevant messages to target customers.
How do you use social to make money? Respond to the discussion in our LinkedIn group or drop us an email. We’ll feature the best tips, techniques, and practices in a future blog post, so make sure to include any info (Twitter handle, website) that you’d like to promote.
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Aug 06, 10
"OK marketer, put yourself in these shoes (they’re more like boots actually). Your state government is facing massive budget shortfalls. Teachers are being laid off. Draconian cuts to vital public services are being announced left and right. And amid this tumult, you are the one tasked with using your marketing prowess to stave off disaster itself.
The above paragraph probably makes you feel better about your own challenges, but think for a second…given the above situation…and very little resources…what would you do?
Social media marketing for a social cause
At the end of May 2009, the California State Parks Foundation (CSPF) found itself in this very position after learning about massive cuts in state funding that threatened to close 220 California state parks.
In response, this nonprofit organization quickly launched a multichannel effort with its agency, Adams Hussey & Associates, that included direct mail, telemarketing, email, and social networking. I want to focus on that last part for this blog post. Because what amazed (and impressed) me the most was that CSPF used Facebook to shape the larger conversation about this topic.
Facebook
Before I get to that, let’s look at how CSPF used Facebook. They optimized their existing Facebook fan page to promote awareness, discussion, and (hopefully) attract new activists and members. “Find us on Facebook” language and graphics were featured in every email and all over the site.
The “Friend Get a Friend” campaign launched on Tuesday, May 26, on Facebook via an update to 517 fans – “This year’s cuts are ten times as bad, so we need ten times the fans on Facebook.” The update explained to recipients the imminent threat parks were facing and set a deadline and a goal – 5,000 fans by Friday (May 29).
The second Facebook update was sent on Monday, June 1 at 12:12 p.m. PST, stressing a 24-hour deadline and asking for fans and petition signatures. The California budget committee was scheduled to meet on June 2, so media coverage was at its height.
The Facebook fact-
Facebook Case Study: From 517 to 33,000 fans in two weeks (plus media coverage)
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Aug 06, 10
"Killer Facebook Fan Pages: 5 Inspiring Case Studies
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facebookCallan Green works in public relations and social media at Bailey Gardiner in San Diego. You can read her posts on the company’s marketing blog or follow her on Twitter.
When Facebook re-launched its fan pages earlier this year, companies were thrilled. At last, there was a solid way to have a presence on Facebook (Facebook), and users were actually responding positively. Within a couple of weeks it seemed as though every major brand had put up a page. However, very few are using them well.
Sure, anyone can build a fan page in under 10 minutes, and some big brands may even attract fans without any real effort. But even if you have 3 million fans, if the extent of their involvement with your brand is that at one point they “became a fan,” is that really benefiting you?
The fan pages that are doing it right are the ones that are actively engaging with their fans. These pages have creative content, two-way communication, active discussion boards, videos and images, and a fun and casual tone to match the medium. Below are five mini case studies of brands that are doing everything right when it comes to Facebook fan pages, presented so that you can learn by example. Please share your favorite fan pages in the comments.
1. Pringles
pringlesThe fan page for popular potato chip brand Pringles stands out mostly for its great use of video. While Pringles has created an inviting laid back tone, and managed to engage fan via reviews, discussions, and original interactive games, the most notable aspect of the page is definitely their use of video.
Because videos are so easy to consume, video is among the most commonly shared types of content online, which is why many companies strive to create videos that will go “viral” (be shared an exponentially growing number of people). Of course, creating a viral video is not easy. There is no ready made formula for create viral con -
Aug 06, 10
"Designing A Facebook Fan Page: Showcases, Tutorials, Resources
* By Julia May
* July 7th, 2010
* Design
* 114 Comments
* Publishing Policy
Advertisement
Despite its privacy issues, Facebook clearly has a key role in global Internet activity. It has become a kind of universal social network, being used for both personal and business needs. For many individuals, companies and organizations, Facebook has become an integral part of their branding strategy and promotional campaigns.
Facebook provides many tools for maximizing the effect of your presence on the social network, most of all by means of business pages, also known as fan pages. Using a variety of applications and Facebook API tools, one can get creative not only with the page content, but with the design, too.
In this post, we’ll give you an idea of how to use Facebook for your business and self-promotional efforts. Below, you will find best practices for custom Facebook fan page designs, with various approaches to creating an attractive, descriptive and engaging Facebook business page. In addition, the selection of tutorials and resources for Facebook fan page development might help you get started with your own effective Facebook presence.
By the way, it’s been two years since Smashing Magazine’s Facebook fan page launched (now with 18,500 fans). We have worked hard to integrate discussions, useful tips and give-aways to make the fan page more appealing and engaging.
[Offtopic: by the way, did you know that there is a Smashing eBook Series? Book #1 is Professional Web Design, 242 pages for just $9,90.]
Showcase Of Well-Designed Facebook Fan Pages
Giants of the Industry
Big brands demonstrate the best use of Facebook by far. Getting millions of fans may not seem like a big deal for Coca-Cola or Victoria’s Secret, but these companies managed to create fan pages that engage users on a much deeper level than by just asking them to click the “Like” button. An interesting trend seen across this category is of large companies taking -
Aug 06, 10
"8 Tips For Getting Your Fan Page Found In Facebook Search
Oct 13, 2009 at 11:57am ET by Greg Finn
Have a Facebook page or creating a new one? Do yourself a favor and be proactive in setting your page up, so users can find you when they are looking. Too often, companies and brands don’t take the proper steps to be found and have to make adjustments in order to show in Facebook search. Whether you are setting up your first page, or tweaking an old one, the following tips can help you rise to the top of the search results.
Use your brand for your Facebook page name
When naming your Facebook page, you only have one shot at giving it a “name.” This is what shows up as the title of the page and is created when first setting a page up. This is currently the largest indicator for Facebook search and is make or break for your page being found.
While it might seem simple that you would choose your brand name, it is not always cut and dry. For example, let’s say we are making a fan page for Search Engine Land. Many times people could create the page with the name titled “SearchEngineLand.com” which would severely handicap your chances of being shown in Facebook search. Similarly, you should keep it simple and not get fancy with the name. Say that the NFL wanted to create a fan page. Well, instead of registering the “National Football League” keyword research should be done to see if “NFL” garners more interest. Don’t try to get cutesy with the naming of pages (like “Comcast Cares”) and make sure you use spaces and full words. While something like SouthwestAir would work for Twitter, you would rather have “Southwest Airlines” for being found in Facebook search in order for maximum visibility.
Build your following
If the Facebook page name is top criteria for being found in Facebook search, the fan count is second place. At SMX East in the Facebook Marketing Panel, Marty Weintraub really stressed this fact and couldn’t emphasize enough how important fan numbers (or group or application numbers) were for being found -
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<div class="entry-title summary"><h2>10+ Great Greasemonkey Scripts for Improving Your Facebook Experience</h2></div><div style="position: relative; left: 0px; top: 0px; margin-left: -80px;" class="post_share social-media"><div class="large-buttons"><div class="wdt_button"><iframe frameborder="0" name="tweet_frame_62898" height="61" width="50" scrolling="no" src="http://api.tweetmeme.com/widget.js?url=http://mashable.com/2008/12/25/facebook-greasemonkey-scripts/&style=normal&source=mashable&service=bit.ly&hashtags=facebook,facebook-lists,greasemonkey" id="tweet_frame_62898"></iframe></div><div class="wdt_button wdt_fb"> <fb:share-button href="http://mashable.com/2008/12/25/facebook-greasemonkey-scripts/" type="box_count" class=" "><span class="fb_share_count_wrapper"><span class="fb_share_count_nub_top"> </span><span class="fb_share_count fb_share_count_top"><span class="fb_share_count_inner">547</span></span><a rel="nofollow" href="http://mashable.com/2008/12/25/facebook-greasemonkey-scripts/" target="_blank" class="fb_button fb_button_small"><span class="fb_button_text">Share</span></a></span></fb:share-button></div><div class="wdt_button"><span class="db-wrapper db-clear db-medium"><span><span class="db-container"><span class="db-body db-medium"><span class="db-count">3</span><span class="db-copy">diggs</span><a rel="nofollow" class="db-anchor">digg</a></span></span></span></span></div></div><div style="display: none;" class="small-buttons"><div class="wdt_button_min"><iframe frameborder="0" name="tweet_miniframe_" height="20" width="90" scrolling="no" src="http://api.tweetmeme.com/widget.js?url=http://mashable.com/2008/12/25/facebook-greasemonkey-scripts/&style=compact&source=mashable&service=bit.ly&hashtags=facebook,facebook-lists,greasemonkey" id="tweet_miniframe_"></iframe></div><div class="wdt_button_min"><fb:share-button href="http://mashable.com/2008/12/25/facebook-greasemonkey-scripts/" type="button_count" class=" "><span class=""><a rel="nofollow" href="http://mashable.com/2008/12/25/facebook-greasemonkey-scripts/" target="_blank" class="fb_button fb_button_small"><span class="fb_button_text">Share</span></a><span class="fb_share_count_nub_right"> </span><span class="fb_share_count fb_share_count_right"><span class="fb_share_count_inner">547</span></span></span></fb:share-button></div><div class="wdt_button_min"> <span class="db-wrapper db-clear db-compact"><span><span class="db-container"><span class="db-body db-compact"><span class="db-count">3</span><span class="db-copy">diggs</span><a rel="nofollow" class="db-anchor">digg</a></span></span></span></span></div><div class="wdt_button_min"> <a rel="nofollow" href="#" st_page="send" id="st_email_min" class="chicklet">email</a></div><div class="wdt_button_min"> <a rel="nofollow" href="#" st_page="home" id="st_sharethis_min" class="chicklet">share</a> <script type="text/javascript">var shared_object = SHARETHIS.addEntry({<br/> title: "10+ Great Greasemonkey Scripts for Improving Your Facebook Experience",<br/> url: "http://mashable.com/2008/12/25/facebook-greasemonkey-scripts/"<br/> }, {button:false,onmouseover:false});<br/> shared_object.attachButton(document.getElementById('st_sharethis_min'));<br/> shared_object.attachChicklet('email', document.getElementById('st_email_min'));</script> </div></div><div class="wdt_button"> <a rel="nofollow" href="#" st_page="send" id="st_email" class="chicklet">email</a></div><div class="wdt_button"> <a rel="nofollow" href="#" st_page="home" id="st_sharethis" class="chicklet">share</a> <script type="text/javascript">var shared_object = SHARETHIS.addEntry({<br/> title: "10+ Great Greasemonkey Scripts for Improving Your Facebook Experience",<br/> url: "http://mashable.com/2008/12/25/facebook-greasemonkey-scripts/"<br/> }, {button:false,onmouseover:false});<br/> shared_object.attachButton(document.getElementById('st_sharethis'));<br/> shared_object.attachChicklet('email', document.getElementById('st_email'));</script> </div></div><div style="clear: none;" class="facebook-like"><h4>Do you like this story?</h4> <fb:like class=" fb_edge_widget_with_comment fb_iframe_widget"><span><iframe name="f27c4dea4f8247a" style="border: medium none ; overflow: hidden; height: 23px; width: 450px;" id="f4f4140f38c384" src="http://www.facebook.com/plugins/like.php?api_key=116628718381794&channel_url=http%3A%2F%2Fstatic.ak.fbcdn.net%2Fconnect%2Fxd_proxy.php%23%3F%3D%26cb%3Df2d507109f258ac%26origin%3Dhttp%253A%252F%252Fmashable.com%252Ff219fad80eceeee%26relation%3Dparent.parent%26transport%3Dpostmessage&href=http%3A%2F%2Fmashable.com%2F2008%2F12%2F25%2Ffacebook-greasemonkey-scripts%2F&layout=standard&locale=en_GB&node_type=link&sdk=joey&show_faces=true&width=450"></iframe></span></fb:like></div><div class="description"><p><img original="http://mashable.com/wp-content/uploads/2008/12/facebook-office.gif" align="right" src="http://mashable.com/wp-content/uploads/2008/12/facebook-office.gif"><a rel="nofollow" href="http://www.facebook.com" target="_blank">Facebook</a> is the social network of choice for <a rel="nofollow" href="http://mashable.com/2008/12/18/facebook-us-traffic-beats-myspace/">millions of people</a>, but like any site out there, we all have our own list of improvements we’d like to see. Luckily the <a rel="nofollow" href="http://www.greasespot.net/" target="_blank">Greasemonkey</a> script community feels the same way and has come up with hundreds of scripts to improve your user experience. </p><p>The scripts allow you to change colors, remove ads, automate repetitive tasks in applications and a whole slew of other improvements. Try out these more than 10 great scripts to use <span class="blippr-nobr">Facebook<span class="blippr-nobr"><a rel="nofollow" href="http://www.blippr.com/apps/336650-Facebook" rel="http://www.blippr.com/apps/336650-Facebook.whtml" target="_blank" class="blippr-inline-smiley blippr-inline-smiley-05"><span> (</span><img original="http://netdna.blippr.com/images/inline-face_05.png?1265849942" height="14" alt="Facebook" width="14" src="http://netdna.blippr.com/images/inline-face_05.png?1265849942" class="wp-smiley"><span>)</span></a></span></span> the way you want to.</p><p><em>What are some of your favorite Greasemonkey based Facebook enhancements?</em><span id="more-62898"></span></p><p></p><center><img original="http://cdn.mashable.com/wp-content/uploads/2008/12/autocolorizer.png" height="334" title="auto-colorizer" alt="auto-colorizer" width="550" src="http://cdn.mashable.com/wp-content/uploads/2008/12/autocolorizer.png" class="alignnone size-full wp-image-62914"><p></p></center><p><a rel="nofollow" href="http://userscripts.org/scripts/show/3626" target="_blank">Auto-Colorizer</a><span class="blippr-nobr"><a rel="nofollow" href="http://www.blippr.com/apps/483278-Auto-Colorizer" rel="http://www.blippr.com/apps/483278-Auto-Colorizer.whtml" target="_blank" class="blippr-inline-smiley blippr-inline-smiley-09"><span> (</span><img original="http://netdna.blippr.com/images/inline-face_09.png?1265849942" style="display: none;" height="14" alt="Auto-Colorizer" width="14" src="http://netdna.blippr.com/images/inline-face_09.png?1265849942" class="wp-smiley"><span>)</span></a></span> – An interesting script that analyzes the default image for any profile you visit and adjusts the color scheme of the page to match it. Also works on photos, events & group pages.</p><p><a rel="nofollow" href="http://userscripts.org/scripts/show/36796" target="_blank">Facebook App Faviconizer</a> – If you open your apps in separate tabs, this will replace the Facebook favicon with the one used by each application so you can more quickly identify what is in each window.</p><p></p><center><img original="http://cdn.mashable.com/wp-content/uploads/2008/12/facebookcolourchanger.jpg" style="display: inline;" height="392" title="facebook colour changer" alt="facebook colour changer" width="550" src="http://cdn.mashable.com/wp-content/uploads/2008/12/facebookcolourchanger.jpg" class="alignnone size-full wp-image-62960"><p></p></center><p><a rel="nofollow" href="http://userscripts.org/scripts/show/9475" target="_blank">Facebook Colour Changer</a> – Not only can you set the Facebook colors to anything you desire, but you may also change the logo image in the top left corner to whatever you want.</p><p><a rel="nofollow" href="http://userscripts.org/scripts/show/8861" target="_blank">Facebook Fixer</a> – Instead of loading several scripts, you can load Facebook Fixer and get larger profile images, video download links, <span class="blippr-nobr">Google Calendar<span class="blippr-nobr"><a rel="nofollow" href="http://www.blippr.com/apps/602112-Google-Calendar" rel="http://www.blippr.com/apps/602112-Google-Calendar.whtml" target="_blank" class="blippr-inline-smiley blippr-inline-smiley-09"><span> (</span><img original="http://netdna.blippr.com/images/inline-face_09.png?1265849942" style="display: none;" height="14" alt="Google Calendar" width="14" src="http://netdna.blippr.com/images/inline-face_09.png?1265849942" class="wp-smiley"><span>)</span></a></span></span> integration and several other features.</p><p><a rel="nofollow" href="http://userscripts.org/scripts/show/12813" target="_blank">Facebook Highlight Birthdays</a> – With all of the info on your homepage, it can be easy to overlook the birthday notices. This script will highlight them for easier spotting.</p><p><a rel="nofollow" href="http://userscripts.org/scripts/show/24843" target="_blank">Facebook Image Download Helper</a> – This script will allow you to use a <span class="blippr-nobr">Firefox<span class="blippr-nobr"><a rel="nofollow" href="http://www.blippr.com/apps/336679-Firefox" rel="http://www.blippr.com/apps/336679-Firefox.whtml" target="_blank" class="blippr-inline-smiley blippr-inline-smiley-07"><span> (</span><img original="http://netdna.blippr.com/images/inline-face_07.png?1265849942" style="display: none;" height="14" alt="Firefox" width="14" src="http://netdna.blippr.com/images/inline-face_07.png?1265849942" class="wp-smiley"><span>)</span></a></span></span> extension like <a rel="nofollow" href="http://www.downthemall.net/" target="_blank">DownThemAll!</a> to download all of the images on a page in Facebook.</p><p><a rel="nofollow" href="http://userscripts.org/scripts/show/9789" target="_blank">Facebook Video</a> – This script will not only give you the ability to download videos hosted on Facebook and convert them, but it will also provide you with the option of embedding the videos on other sites. It is also available as a stand-alone <a rel="nofollow" href="http://addons.mozilla.org/addon/9614" target="_blank">Firefox extension</a><span class="blippr-nobr"><a rel="nofollow" href="http://www.blippr.com/apps/475389-spedrcom-firefox-extension" rel="http://www.blippr.com/apps/475389-spedrcom-firefox-extension.whtml" target="_blank" class="blippr-inline-smiley blippr-inline-smiley-05"><span> (</span><img original="http://netdna.blippr.com/images/inline-face_05.png?1265849942" style="display: none;" height="14" alt="spedr.com - firefox extension" width="14" src="http://netdna.blippr.com/images/inline-face_05.png?1265849942" class="wp-smiley"><span>)</span></a></span>.</p><p></p><center><img original="http://cdn.mashable.com/wp-content/uploads/2008/12/facebookphoto.jpg" style="display: inline;" height="382" title="facebook photo" alt="facebook photo" width="550" src="http://cdn.mashable.com/wp-content/uploads/2008/12/facebookphoto.jpg" class="alignnone size-full wp-image-62900"><p></p></center><p><a rel="nofollow" href="http://userscripts.org/scripts/show/9580" target="_blank">Facebook View Photo in Album</a> – A powerful script that allows you to view the photo albums of people you aren’t friends with, and it also gives you the ability to see a person’s pictures no matter who took them.</p><p><a rel="nofollow" href="http://userscripts.org/scripts/show/37692" target="_blank">Friend Quick Remove</a> – Streamlines the usual three steps to remove a friend down to just one easy step.</p><p><a rel="nofollow" href="http://userscripts.org/scripts/show/8712" target="_blank">inYOf4ceBook</a> – Tired of squinting at thumbnail images of people in search, thinking they kinda look like the person you meant to find? inYOf4ceBook will let you place your mouse over the image and see a large view of it so you can actually tell who you are looking at.</p><p><a rel="nofollow" href="http://userscripts.org/scripts/show/31786" target="_blank">New Facebook Layout Adjuster</a> – Allows you to remove ads, sidebar and more to make a smoother looking version of the new Facebook.</p><p><a rel="nofollow" href="http://userscripts.org/scripts/show/46560" target="_blank">Remove Facebook Ads</a> – As the name implies, this script removes all of the various ads that show up around Facebook such as banner ads, sponsored news items and so on.</p></div>
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HOW TO: Add Facebook Connect to Your Blog in 8 Minutes
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OW TO: Add Facebook Connect to Your Blog in 8 Minutes
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Aug 06, 10
"30+ Apps for Doing Business on Facebook
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businessJosh Peters is a freelance social media consultant from Salt Lake City, Utah. He authors a blog at Shuaism.com.
Think LinkedIn (LinkedIn) is the only place for business? Facebook (Facebook) is growing rapidly and it’s becoming a destination for businesses and business professionals alike to establish a presence. Here are over 30 Facebook applications to help promote, network, communicate, collaborate and accomplish more with your business.
Which apps do you use? If I missed any that should be on this list, please feel free to add them in the comments.
Blog Promotion
networked-blogs
Networked Blogs app – This app shows up on your profile or in your boxes tab and displays your blog and any of the blogs you like to read. It’s a great way to promote yourself and others.
Notes (Default App) – Default App found on the right side of your profile. Add your RSS feed and view your friends’ feeds. When your blog updates it shows the article in your feed.
Social RSS – This one can be in either a box on your profile or even better, its own tab on your profile.
Simplaris BlogCast – Quick and simple way to put the title of your blog post and a link to it in your feed.
Business / Self Promotion
posted-items
Define Me – Displays a cloud of words others use to describe your business. This could be your best friend or worst enemy depending on your business and customer service.
GLPrint Business Cards – A flashier business card; gives you options to create your digital business card.
IEndorse – Testimonials are a great way to build the value of your company. This app allows Facebook denizens to endorse your company or find it via the IEndorse business database.
My BusinessBlinkWeb – Create a widget that promotes your business and that others can place on their profiles. This basically turns your friends, clients, or customers into your advertisers.
Professional Profile – Create a tab -
Aug 06, 10
"5 Elements of a Successful Facebook Fan Page
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award imageSamir Balwani is an emerging technology strategist at Morpheus Media, a firm specializing in Social Marketing, SEM, and SEO. You can follow him on Twitter @leftthebox and get his newsletter.
For many companies a Facebook (Facebook) fan page is an integral part of their social media campaign. But, what elements help fan pages build up large followings and what can brands do to emulate the success of others? I’ve put together a list of specific elements that I believe have helped create fan pages with large, engaged, followings.
facebook week logo
This post is part of Mashable (Mashable)’s Facebook Week. To discuss everything Facebook, join our authors and community at Mashable’s Facebook Page.
1. Networking with other platforms
Building a large following requires a network of other platforms, working in conjunction to drive visitors to your fan page. One brand that does that well is Victoria’s Secret with their PINK line.
As you can see, on their PINK landing page they have a link to their Facebook fan page and their MySpace (MySpace) profile. Victoria’s Secret leverages the traffic their home page gets and pushes them to their Facebook fan page.
victoria secret pink facebook image
Many companies lack this level of dedication, expecting their consumers on Facebook to find them automatically. However, that’s not usually the case.
When is the last time you went looking for a brand’s Facebook fan page? More often than not, a consumer will stumble upon the page, either through a friend or from a hub, similar to Victoria’s Secret’s PINK page.
Understandably, the fact that the demographic targeted by Victoria’s Secret PINK, aligns exactly with the demographic that is most active on Facebook, has helped grow the group as well.
Key Takeaway: Connecting multiple social platforms and a hub from the brand website, can help funnel consumers throughout the network.
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Aug 06, 10
"How to Build Engaging One-of-Kind Facebook Fan Pages
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by Orli Yakuel on Mar 28, 2010
Don’t let anyone tell you it is easy to create a successfully engaging Facebook Fan Page. It is not.
It’s not an insurmountable task either. But it requires planning, time, some kind of HTML knowledge, design skill, and imagination. Originality doesn’t hurt either.
There are great tools and tips available that will help you create an outstanding page for your brand without an immense amount of time or capital invested. I’ve been working to improve our own Go2web20 fan page and I have some tips from my experience that I’m more than happy to share.
Let me start off by saying, Facebook itself is the only true obstacle in the whole page creation process. If they accepted all code formats, it would be much easier to create any page. It would open up the space to immeasurable possibilities and we would see a wider variety of amazing, unique pages. But unfortunately, this isn’t the case so you have to find ways to work with what you’ve got and then take it up from there.
Fan Page Profile Pictures
You might not know this but you can use a picture for your profile page as large as 200 x 600 pixels. The good thing about this is a larger picture offers better visibility of the campaign itself, which may include your company logo or a promotional banner of any kind. The downside to this eye-catching stunner is that it shifts the focus away from the rest of the page. This is why you need to plan your page first. Decide where you want the eyes of your visitors to go: on your image or on the rest of the page’s elements. You can play and preview your ideas, change them back and forth, and see what’s ultimately best for goals, your page, and its users.
Example:
Diverse Tabs
Facebook allows you to change the traditional boring tabs to be more exciting, original, and relevant.
If you want to change your page’s tabs, you will first need to add this FBML application to your page. Then, go to your pag
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