Any business model that can be disrupted by technology will be, and probably should be.
The iPad actually has technical inferiorities to [other tablets] like the RIM Playbook. But Apple opened up its API (Application Programming Interface) so the world could develop all this capability on top of it."
How can corporate systems be developed to enable this
Shapeways is a service that allows customers to create their own designs for anything from jewelry to furniture using simple software.
"innovation from the bottom of the pyramid"
Mr. Tapscott says that some industries will have to think the unthinkable. The pharmaceutical industry is about to fall off a patents cliff yet it is doing little to address this: "It needs to start sharing clinical trial data. Maybe that's the dilemma of why we are not seeing this big dramatic business model transformation. Increasingly, the pharmaceutical companies' fates are connected. They need to get together."
He claims that sharing data could reduce costs by a