Frederic Martin's List: Crowdsourcing

• Crowdsourcing Examples
• This wiki is intended for the benefit of anyone who has ever wished they could see a comprehensive list of examples, either backed by a brand or not, that illustrate the power of crowdsourcing (as conceptualised by Jeff Howe).

• I have categorised these examples into 4 broad themes. (Please note that some examples may cross boundaries)

   

   

   

  1. Individual businesses or sites that channel the power of online crowds

   

  2. Brand-sponsored initiatives or forums that depend on crowdsourcing. I've included those that are no longer active as well, for reference. 

   

  4. Brand initiatives that allow users to customise their products

   

  5. Brand-sponsored competitions/challenges focussed on crowdsourcing

1 more annotation...

• Anjali Ramachandran, a strategist at London based digital agency Many by Many, has compiled a very useful list of 135 real-world examples of businesses leveraging crowd contributions online.
• From small projects like the collaborative advertising creation project FatMuffin to big company efforts like SAP's Ecosystem, this list is great for inspiration and context.
• If you'd like to search inside the project and company websites for all 135 examples, we've pulled those links into this custom search engine.
• It's a wiki, so other people can sign up to contribute more examples, it's been spread around Twitter through retweets and hit the most popular page of social bookmarking site Delicious without having had any media or blog coverage yet as far as we can see.
• It brings to mind the new Creative Commons database of case studies.
• Crowdsourcing in particular is something that we've written about extensively here on ReadWriteWeb.

4 more annotations...