81 items | 2 visits
everything on social media,also to Open Intelligence
Updated on Feb 06, 12
Created on Apr 22, 10
Category: Business & Finance
URL:
Interested? The backbone of Conversational Currency ™ is whatever social medium a person likes using. Where one takes it from there is the value this community provides.
This community shares tactical applications with community members on a one-to-one basis. We do not share the ‘secret sauce’ on a static website since there exists a myriad of customized solutions which can be developed using the fundamentals and vehicles being invented.
Since we based all communications using the power of social media, we ask viewers to start with a very general engagement opportunity:
Here we invite the world of bloggers who want to discuss, and propagate their knowledge about, and need for “Conversational Currency ™ “. A special invitation goes out to brands who can advertise their “conversations” on our site, and ultimately learn about our ‘solution’ one-on-one.
Selected blogs (and particularly brand implementation plans) will be inserted into Business Week…drawing national attention and exposure to your demonstrated ability to turn ‘Conversation into Currency’…and perhaps be the 1st!!
Read more at www.conversationalcurrency.com
Economics is the science of incentives.
While the promise of searching a huge store of databases may not sound like Saturday social night at the local drive in burger joint, it does by extension, introduce new incentives. The new technology will drive people to build databases. A new generation of entrepreneurs will collect, organize, analyze and create – not information – but data.
Database of databases of databases
The first things entrepreneurs will organize are human knowledge data – starting with their own, then relating it to others. Not unlike the human genome project, the vast human knowledge reservoir will be mapped. Entrepreneurs will enter their communities (on line, neighborhood, work, school, church, social networks) and create a database for what other people know and parse the data in any number of important and useful databases.
The reason for this is simple; data are collections of human observations.This is the only thing people are willing to pay forRead more at www.conversationalcurrency.com
A new phase in social media underway.
Force Field Analysis in Social Sciences analysis reflected on how things are accomplished or hindered by the way that people internalize external experiences in the process of their own psychological development.
Now, suppose that an individual goes out and influences social situations in their community. Also suppose that social media could amplify the persons exterior impact – this would likewise impact internal psychology, etc., setting up a form of polarity between two positions. The greater the difference (diversity) in those positions, the greater the potential (energy state) of the outcome.
The “Local Social” Force Field
Social media is about to enter a new phase called “local social”. The hyperlinks that bind the web will become the hyperlinks that bind a community. The difference is that hyperlinks in “Global Social” environment converge down to specific information, Hyperlinks in Local Social will diverge up to diverse knowledge assets.
Read more at www.ingenesist.com
Outstanding research group that sees the future in a very different way. The entire site is worth a day's reading and I'll probably wind up Amplifying a lot of it here....its that good.
If you take the time to create good content, take the time to share it well. There is no magic formula, only thoughtfulness + tools.
Know the Flow is my approach to social media data flow.
Over the next week I’ll be sharing some of my theory and tips that I touched on in a recent #SoSocial presentation. Consider this the starter pack.
see sticky note, the first site enabling long conversation
Once upon a time, Facebook could be used simply to share your interests and information with a select small community of your own choosing. As Facebook’s privacy policy once promised, “No personal information that you submit to Facebook will be available to any user of the Web Site who does not belong to at least one of the groups specified by you in your privacy settings.”
How times have changed.
Today, Facebook removed its users’ ability to control who can see their own interests and personal information. Certain parts of users’ profiles, “including your current city, hometown, education and work, and likes and interests” will now be transformed into “connections,” meaning that they will be shared publicly. If you don’t want these parts of your profile to be made public, your only option is to delete them.
Read more at www.eff.org
The unthinkable has happened: Twitter has decided to make money. Longtime users of the microblogging service, which for years has operated without a viable business model, are anguished at the prospect of paid ads appearing among their tweets. But advertising is just the tip of the iceberg. Twitter’s vast and ever-growing data store will be the true profit center, say company execs — both for Twitter and for independent developers.
Exactly to what extent Twitter plans to make its data available to outside parties remains unclear, but the company’s APIs are already accessible for developers to access its services, and last October it signed deals with Google and Microsoft to allow tweets to appear alongside search results. Now Twitter is reportedly developing “analytical products” aimed at marketers who want to mine the Twittersphere for insight into public opinion about companies, products, and brands — and it’s encouraging others to do the same.
Read more at infoworld.com
We're standing on the shoulders of thought leaders who got social media rolling, time to take the next steps:
Better Research
Better Metrics and a better understanding of what they mean
Defining Ethical & Acceptable Practices
Educating others
and never wavering from the core elements of social media:
What do you want to accomplish?
How best do we work to accomplish your goal?
How do we measure it?
The author adds, "...so I'm done reading the 10 ways to better engagement and follower strategies. It’s either junk science or its been said already.The theories and practices are already defined, it’s time to go to work and use them."
Geoff Livingston, a long time PR blogger, is calling it quits because,
“I have run out of things to say.”
Further into his post he shared a profound state of social media.
Though the pioneering phase is done or may be near done, it’s actually a robust time for social media. Widespread adoption is occurring and best practices within verticals continue. It’s just time for new voices here and abroad (YOU GUYS) to carry the social PR conversation.
Perhaps we need to ensure that the future world is "info friendly"?
Using word pictures like “the pig’s blood of technology,” award-winning science fiction author Greg Bear urged Friday’s TEDxSeattle audience to be mindful of our increasingly public and digitally-archived lives. “The web that knows who you are … do you want it to?” he asked.
“All of us are neural nodes” in a massive and “vast social brain.” What does it mean to live in a world where finding a moment of private time — for nefarious or honorable reasons — becomes nearly impossible?
We don’t know, Bear asserted. “We must understand that we cannot predict the ultimate social response to technology.” In part, that is because society changes over time. Bear painted two scenarios related to our increasingly visible digital lives.
In one, he used humor to take us to a world where everyone has a digital dossier
But in the other world, a darker world, social mores have changed. In that future world, behavior that was “acceptable” in 2010 (like drinking coffee) is no longer legal.Read more at wiredpen.com
The Internet Has Been a Force for Good”
No. In the days when the Internet was young, our hopes were high. As with any budding love affair, we wanted to believe our newfound object of fascination could change the world. The Internet was lauded as the ultimate tool to foster tolerance, destroy nationalism, and transform the planet into one great wired global village. Writing in 1994, a group of digital aficionados led by Esther Dyson and Alvin Toffler published a manifesto modestly subtitled “A Magna Carta for the Knowledge Age” that promised the rise of “‘electronic neighborhoods’ bound together not by geography but by shared interests.” Nicholas Negroponte, then the famed head of the MIT MediaLab, dramatically predicted in 1997 that the Internet would shatter borders between nations and usher in a new era of world peace.
Read more at www.foreignpolicy.com
A new way to measure word-of-mouth marketing
Assessing its impact as well as its volume will help companies take better advantage of buzz.
APRIL 2010 • Jacques Bughin, Jonathan Doogan, and Ole Jørgen Vetvik
- Exhibit 1: Word of mouth is influential throughout the consumer decision journey.
- Exhibit 2: By looking at impact as well as volume, marketers can measure the effects of word-of-mouth messages more accurately.
Some might say it’s like comparing apples and oranges as one is a social network, and one is not, but it’s still interesting to see Facebook is not the biggest thing out there despite what that company might like to have you think
GigaOm provided some stats that Skype gave out at the recent eComm Conference
Skype added 39 million registered users in the fourth quarter to end the year with a total of 560 million
Skype in 2009 accounted for 12 percent of the world’s international calling minutes, a 50 percent increase over 2008
long list of Pew research predictions for internet
Themes:
- Cognitive capacities will shift (memorization)
- New literacies will be required. Fourth “R” is retrieval… “extreme Googlers”
- Tech isn’t the problem; people’s inherent character traits is the issue
- Performance of information markets is a big unknown especially in the age of social media and junk information … Google will improve.
- Innovation ecosystem will change so radically (bandwidth/processing) that it’s hard to forecast
- Basic trends are evident — “the internet of things” and “sensors” and “mobile” and “location-based services” and “3D” and “speech recognition” and “translation systems”
- Law/regulations to protect privacy even though more disclosure required
- “Workarounds” to provide a measure of anonymity
- Confidentiality and autonomy will replace yearning for anonymity
- Rise of social media is as much a challenge to anonymity as authentication requirements. Reputation management and information responsibility will emerge.
- Significantly more responsive govt, biz, NFP (71%/72%) v (26/26) [responses - anonymous, not-anonymous]
- Tide too strong to resist – pressure for transparency is powerful
- Data wil be the platform for change
- Efficiency and responsiveness aren’t the same thing
- We’re reading and writing more than our parents – participation breeds engagement
- Nature of writing has changed (public). Quality will get better due to feedback and flamers
- Reading and writing will be different in 10 years; screen literacy will become important
Read more at wiredpen.com
81 items | 2 visits
everything on social media,also to Open Intelligence
Updated on Feb 06, 12
Created on Apr 22, 10
Category: Business & Finance
URL: