19 items | 39 visits
Elias Skenderidis's List: Online advertisment
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Dec 12, 08
Ad performance when combine display and search campaign together rises. Relevent survey results
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Dec 17, 08
2009 predictions for US online market. Stats, numbers and figures
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Dec 17, 08
Try first get the big picture of your goals, make sure u have picked the right people for the job, crosscheck it really works and then optimize
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Jan 01, 09
Ten reasons that will keep the internet world optimistic about 2009
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Jan 06, 09
7 predictions for 2009.
Also is reffered to the topic internet vs traditional mediums and how they are affected by the crisis -
Jan 20, 09
Socializing banners with chicklets. A web2.0 approach in spreading around your message through social netoworks
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Jan 23, 09
Display CPM is dropping.
Stats and market forecast regarding ad spend per creative category -
Feb 03, 09
JQuery, new technology for online display.\nBasic it is a predefined piece of code that assist images, static pics, to animate and become much more "interesting"
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Feb 13, 09
New approach for measuring online campaign success
- search volume
- Social intensity -
Feb 13, 09
Talks about missing link marketing (definition) means delivering the right bit of information to the right person at the right time
Discuss about technigues and opportunitues beyond targeting -
Feb 17, 09
Article about the efficiency of banner ads and how well do they perfom
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Feb 25, 09
Audience responses towards ads. When each target group and under which circumsances pays specific attention to ads
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Mar 03, 09
Dapper new model of online advertisment.
Smart ads based upon the content of the page -
Mar 31, 09
Which online ad formats get attention from the users
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Mar 31, 09
Internet report indicating stats for the US market.
Internet spending vs other media spending -
Apr 02, 09
China ad spending. Include stats for US Oline ad market as well.
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May 19, 09
Report indicating behviour of users when engaged with a display ad.
Post user action is very important, that's why CTR is not a key benchmark -
Jun 05, 09
Very interesting topic regarding a new pricing model for Online called IPC
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Oct 20, 09
Bigger Banners, Richer Media
Creative is critical
According to Eyeblaster’s “Global Benchmark Report 2009,” increasing ad size is not necessarily the best way to boost performance.
The company found that for banner ads, where size is the main component of ad visibility, bigger is generally better. But rich media ads such as expandable banners and floating ads saw improved results from different creative, rather than larger size. "
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