Online audience metrics might not be accurate.
Rises up the dilemma on which direction should we go & follow towards audience metrics.
Introduction to quantcast. a free internet metric software that gives you a better insight view of your audience characteristics
How to decide your company's digtial budget
How to make ROI more than just a number
Determining ROI
Designing the safetest but on the same time smartest media plan
Online planning: Spreading yor message through multiple online channels
Get the most out of yor media planner. How to work efficiently with your media partner
How to design efficient online media plans.
Important steps
Tips and steps how to be an efficient media planner
Probably more than any other media at the moment, print media -- particularly ordinary newspapers -- are suffering. Newspapers are bleeding, laying off staff by the droves.
Increase ad effectiveness by targeting on specific time periods through the day