William J's List: Bill Skoonberg's Final Project -- Conveying Emotion Through Color

• • I looked long and hard for a good article on conveying emotion through color, and finally found this one! Very thorough and to the point.
• It’s not enough for a designer to use a color simply because he or she likes that color.
• how to go about choosing a color scheme that reinforces the message your design aims to communicate
• there is no substantive evidence that support a universal system of color meaning.
• color symbolism tends to be more common within a given culture than across different cultures
• The above means that it’s important to understand who your target audience is and how your audience attaches meaning to color.
• Warm Colors
• These are the colors of fire
• Cool Colors
• These are the colors of water
• emotionally intense
• It can enhance metabolism, increase respiration, and raise blood pressure.
• in order to get people to take impulsive action
• is often used to evoke pleasant feelings
• creates a calming effect
• It can increase appetite
• used to indicate the safety of drugs and medical products in advertising
• wealth and extravagance
• as formal and elegant
• It’s a neutral color and creates a non-invasive feeling
• Brown can convey a solid and wholesome feeling
• An interesting site that let’s you choose a word and see what colors others have associated with that word
• A table of colors with words often associated with them
• plan and choose a color scheme from the start and you should be consistent in how you use color in your design
• A small dose of color that contrasts with your main color will draw attention
• Warmer colors advance into the foreground while cooler colors recede into the background.
• By mixing warm and cool colors you can create depth in your design
• Highly saturated colors (pure hues) are perceived as more dynamic
• You need enough to be able to offer contrast, but not too much to lack similarity.
• Usually when deciding on a color scheme you’ll begin with the dominant color.
• This might come from existing marketing material like a logo or brochure.
• What kind of emotional response do you want people to have when looking at your design. What associations do you want them to make with the site and the company behind the site.
• Think of the brand your design is representing and what kind of associations you want people to make and choose colors accordingly.
• To combat monotony try to mix your monochromatic tones with pure white and/or pure black
• Contrasting colors are typically bad for text. This is especially true at full saturation so be sure to use different tones of contrasting colors to lessen these negative effects.
• You typically want to choose one color to dominate (the middle color), a second to support the main color, and a third color for accents.
• Use one of the colors as the dominant color and the other two for accents.
• While it can be hard to harmonize the colors in a split complementary scheme they often make a good choice for beginners as they are difficult to mess up
• Choose one color to dominate and use the other colors in a supporting and more subdued way.
• Keep in mind that a large number of people have limited color vision
• , your design should still work in the absence of color.
• your choice in color will be one of the first things people notice and could determine whether or not people leave quickly or stick around for more
• we’ve culturally assigned meaning to colors
• color can be used to impact your visual design in creating hierarchies and adding depth
• Not only do individual colors have meaning, the combination of colors into schemes transfer additional meaning.
• Best post I’ve ever seen on web design Color. I really appreciate your efforts behind this post. Thanks for sharing great tips.

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