I looked long and hard for a good article on conveying emotion through color, and finally found this one! Very thorough and to the point.
Conveying Emotion Through Color
Often, when I'm asked to create a layout, be it an ad, a flyer or a multi-page program, I sometimes wonder what color combinations to begin with. I've always felt that there must be "some science" to this choice, but have managed to get by just guessing at it. I want to know what process to use to find the "right" colors in order to be better capture the mood of my client and his/her target audience, and to be a more effective designer.
Finding the Highest Quality Sites
The topic of color and emotions can be found throughout the internet. Some of the sites are repetitive and brief, while others are thorough and educational. Listed below are three of the best I could find.
The title of this article tells all! A wonderfully thorough explanation of how to make the best use color in graphic design. This timeless article explains the basic concepts used for describing colors (warm, cool, etc.), then details each of the primary and secondary colors, followed by a demonstration of how to put these colors together to add to the emotional content to one's message. The article includes many references to other informative articles to be found online, and is effective in making the point that colors can be used to a designer's advantage to further communicate your message.
I looked long and hard for a good article on conveying emotion through color, and finally found this one! Very thorough and to the point.
This site demonstrates the possibilities of color combinations. These combinations are submitted by Adobe product users and are available in Illustrator, InDesign and other software.
This website is a fantastic designer's resource. Here one can learn the fundamentals of building a color scheme, read about color and emotion, find out about the principles of color and the color wheel, and much more. There are tutorials and article galore, and just a lot of helpful information for the novice and the master of design.
Articles Written on the Topic of Color and Emotion
Color is all around us, literally in everything we see. If we saw a blue banana, or a green steak, our first response might not be to pick it up and eat it. That is because we would have had a negative emotional response. I have found several articles about our response to color in the world around us.
Creating designs that are easy to remember and relate to, and portray the brand concisely and accurately as well is the designer's job. Evoking the right emotions along with creating an effective brand is one of the challenges facing designers.
The first thing most people notice about an object is its color, whether it is in fashion, advertising, architecture or graphic design. Color conveys its own message and sets a mood that determines how people respond to or "feel" about a product.
The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.
Forum--What is the color of emotion?
We all have opinions, and when it comes to color and emotion, the internet is filled with opinions. Below is a forum site where some brave soul has reached out with his/hers list of emotions and which colors s/he would associate with those colors. Then people come to this site and chime in with their view... resulting in a very interesting conversation.
Looking for answers to your color questions, have some advice to give... or simply want to get to know your fellow COLOURlovers? You're in the right place.
Black Blog... Blue Blog... Red Blog... Yellow Blog
Find out which color Mark Zuckerberg likes best... that and more will be found posted at this color education blog site.
We all like to be "on top" of any topic, so here we have a site where the author shares his very measured views on the science of color and response in marketing today.
How to Use InDesign's Color Palette to Reach Your Audience
This tutorial is specific to InDesign CS4 regarding the use of Kuler colors. Through one of the menus of this powerful page layout program, a library of color combinations await the user. The combos are accessible by simply typing in a word, and up pops a display of color combinations to choose from. These color suggestions can be adjusted and manipulated until they meet one's needs. It is a wonderful feature to know about, and can be a real timesaver when searching for accent colors.
Browse, search, and modify Kuler color themes directly in your CS4 application. Include them in your workflow by using the Swatches panel.
Google is the Search Engine I Used to Research My Topic
https://www.google.com/#q=using+color+to+create+emotions
Google is a dependable and robust way to find this topic on the web. I used other search engines, but none came up with the volume of dependable results that Google did.
The beauty of the Google search is that it can go on for pages, and alternative searches are included in the search results. This can keep one busy for a very long time.
Two Additional Sites on Color and Emotion
Whether it is in web design or out in the "real" world, color evokes a response. Here are a couple of sites that discuss what real power color has over us.
Unarguably one of the most important aspects of any design is its colors. Designers create the style of a site, as well as the movement it makes, the emotion it creates, and its purpose based largely upon the color choices they make. Colors are powerful tools and an important thing all designers should understand when creating websites.
Color plays a vitally important role in the world in which we live. Color can sway thinking, change behaviors, and cause specific reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways, color can even save on energy consumption.
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Understanding the science behind color can help one to become a more effective designer.
Updated on May 15, 14
Created on May 14, 14
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on May 16, 14