Cronbach's alpha will generally increase as the intercorrelations among test items increase, and is thus known as an
internal consistency estimate of reliability of test scores. Because intercorrelations among test items are maximized when all items measure the same
construct, Cronbach's alpha is widely believed to indirectly indicate the degree to which a set of items measures a single unidimensional latent construct. However, the average intercorrelation among test items is affected by skew just like any other average. Thus, whereas the modal intercorrelation among test items will equal zero when the set of items measures several unrelated latent constructs, the average intercorrelation among test items will be greater than zero in this case. Indeed, several investigators have shown that alpha can take on quite high values even when the set of items measures several unrelated latent constructs (e.g., Cortina, 1993; Cronbach, 1951; Green, Lissitz & Mulaik, 1977; Revelle, 1979; Schmitt, 1996; Zinbarg, Yovel, Revelle & McDonald, 2006). As a result, alpha is most appropriately used when the items measure different substantive areas within a single construct. When the set of items measures more than one construct, coefficient omega_hierarchical is more appropriate (McDonald, 1999; Zinbarg, Revelle, Yovel & Li, 2005).