Emmis Community Outreach's List: Resources/Research

There’s an incredible diversity of cause marketing programs to draw upon for inspiration in creating your own campaign. We’ve searched the web for case studies and program descriptions useful to business and nonprofit cause marketers.

Generations, like people, have personalities, and Millennials -- the American teens and twenty-somethings who are making the passage into adulthood at the start of a new millennium -- have begun to forge theirs: confident, self-expressive, liberal, upbeat and open to change.

They are more ethnically and racially diverse than older adults. They're less religious, less likely to have served in the military, and are on track to become the most educated generation in American history.

Their entry into careers and first jobs has been badly set back by the Great Recession, but they are more upbeat than their elders about their own economic futures as well as about the overall state of the nation.

Audience profiles and other useful resources

Worldstudio Inc. is a marketing and design consultancy that provides a wide-range of services to corporations and non-profit institutions including corporate social responsibility strategies, projects and programs.

“Delicious” bookmark website containing links provided by Weinreich Communications

This site offers specific tools, case studies, and a planning guide for helping people take actions and adopt habits that promote health, safety and/or sustainability. It will help you include in your programs the best practices of many other programs - practices that have already been successful in changing people's behaviour.

Good site on social marketing; includes good general information such as “Terminology”, “An Introduction to Social Marketing”, “Ten Tips for Effective Social Marketing”, etc. Also provides links to many great resources.

The Research Initiative on Social Entrepreneurship (RISE) is a research project at Columbia Business School whose mission is to study and disseminate knowledge about the markets, metrics and management of for-profit and nonprofit social enterprise and social venturing.

RISE is jointly sponsored and supported within Columbia Business School by the Social Enterprise Program and the Eugene M. Lang Center for Entrepreneurship, and externally by foundations, investment funds, and individual contributions.

These pages are for posting lists of and links to references that may be useful for social marketers. These lists might include course reading lists, publications related to specific interest areas (please note these in your page title) and introductory materials from other disciplines.

The Center is where leading corporate citizens stay ahead of the curve through courses, research findings and analysis.

The Premier Case Collection is a specially selected set of the best Harvard Business School cases. The newly defined collection includes 450 cases across all disciplines and each is accompanied by a Teaching Note. Cases in the Premier Collection are either current bestsellers or have been chosen for inclusion by HBS faculty. The Collection includes some newer cases that might not yet appear on bestseller lists but that HBS faculty are particularly excited about. All Premier Collection Cases have been class-tested at HBS, and some have proven especially "teachable" or have received an enthusiastic response from students.

Get all the corporate social responsibility and sustainability news, reports, events and information from CSRwire today!

For nearly two decades, Cone’s groundbreaking research has helped our clients build and sustain competitive advantage. Our pioneering research in Cause Branding became the reference for companies seeking to understand this critical and rapidly evolving landscape. Today, we still provide the most comprehensive understanding of the changing attitudes, expectations and behaviors of consumers, employees and executives when it comes to a company’s involvement in social issues and responsible business practices.

Although understanding market shifts is essential, we believe it is only the first step. Our proprietary research builds on that understanding to provide our clients with actionable insights that increase effective decision-making in strategy and implementation.

McKenzie-Mohr and Associates, based in Fredericton New Brunswick, makes a this forum service available where information about fostering sustainable behavior and community based social marketing informtion can be freely exchanged.

This site consists of five resources for those working to foster sustainable behaviors, such as those involved in conservation, energy efficiency, transportation, waste reduction, and water efficiency. The site includes the complete contents of the book, Fostering Sustainable Behavior, as well as searchable databases of articles, case studies, and turnkey strategies. Further, it includes, discussion forums for sharing information and asking questions of others. If you take a moment to complete the free registration for this site resources added since your last visit, will be highlighted, in the table below and you will be able to post to the discussion forums and receive the daily discussion forum digest by email.

Explore the latest thinking and ideas to address social and environmental challenges: articles, case studies, research papers, videos, podcasts...

Connect with social innovators from the Stanford GSB community and leverage management expertise to move your projects forward.

Participate in a week-long executive program, attend a conference, participate in the Public Management Program (PMP) while a student at the GSB.

All around information site with resources such as media library, social media, polls, examples, and blog entries.

Weinreich Communications Website

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