Emmis Community Outreach's List: Miscellaneous

SELF has undertaken a major initiative this year on cause marketing entitled GOOD. The centerpiece of this initiative is a landmark multi-dimensional research study of over 2,700 women exploring the subject of GOOD from a consumer's point of view, revealing how cause marketing can create a new emotional dimension beyond what traditional marketing provides. The study explores how a consumer thinks, and more importantly feels about companies when they align with a cause and how those feelings affect her purchase behavior.

On March 30th, Epidemiologic Reviews published a paper entitled “Text Messaging as a Tool for Behavior Change in Disease Prevention and Management.” Written by Heather Cole-Lewis and Trace Kershaw, the paper reviews previously published data to assess the potential for mobile phones to be used in disease management and prevention.

Eight major employers in the Austin area are among the 100 best corporate citizens for 2006, according to Business Ethics magazine.

Read more: Area employers among best corporate citizens - Austin Business Journal

SheSays LA Holds Free Cause-Marketing Forum, sponsored by The Miller Group. The world is half women. So why are there so few at the top of digital or ad agencies? We decided to do something - hold events, where top females in the industry would share their thoughts and help people to either get started or work their way up!

We unearth, capture and communicate our clients' cause.

As the leading producer of public service advertisments (PSAs) since 1942, the Ad Council has been addressing critical social issues for generations of Americans.

In a recession, consumers become value oriented, distributors are concerned about cash, and employees worry about their jobs. But a downturn is no time to stop spending on marketing. The key, says professor John Quelch , is to understand how the needs of your customers and partners change, and adapt your strategies to the new reality.

Article found on Gladwell.com, from the New Yorker; discuses idea that “success is seen as a matter of capitalizing on socioeconomic advantage, not compensating for disadvantage”; example idea: we must learn from poverty, not escape it.

From NYTimes.com - report on Supreme Court Ruling that “loosened restrictions on corporate campaign spending”. Expected results are an increase in money for radio and local cable operators.