Emmis Community Outreach's List: Information-Behavior Change

My grid describes 15 ways behavior can change. The purpose is to help people (including myself) think more clearly about behavior change.

Each of the 15 behaviors types uses different psychology strategies and persuasive techniques. For example, the methods for persuading people to buy a book online (BlueDot Behavior) are different than getting people to quit smoking forever (BlackPath Behavior).

My Stanford team has expanded the Behavior Grid and the Behavior Model with our new creation: The Behavior Wizard. This combines our best work into one easy-to-use solution. On May 17th, 2010, when we first demonstrated the Behavior Wizard in public, the audience broke out in spontaneous applause. Of course, I was happy about that.

NHTSA commissioned this study to explore whether unconscious defense mechanisms can be overcome to encourage the full-time use of seat belts. The research took part in two phases. In the first phase, a literature review was conducted on the role of unconscious motivators in response to safety threats. Approximately 60 citations were reviewed. In the second phase, an expert panel meeting was held. Over the course of this one-day meeting, eight subject matter experts in fields such as psychology, communication, and sociology discussed the role of unconscious defense mechanisms, and provided suggestions to NHTSA on how to overcome these defenses to promote the full-time use of safety belts.

The Activation Point builds on the Spitfire Strategies Smart Chart™ and focuses specifically on strategies for mobilizing concerned people to supportive action by identifying and leveraging their activation points.

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