7 items | 1 visits
Specific entries from a variety of blogs
Updated on Jun 17, 10
Created on May 26, 10
Category: Travel
URL:
Emmis Community Outreach's List: Blogs-Specific Entries
-
Jun 03, 10
I’ve long held that people give to charity not out of some calculated, self-interested motivation, but because we are empathetic animals who have evolved to help those around us. The discovery of Mirror Neurons, which show that our brains are wired to experience other people’s pain and joy as if it were our own has helped validate the Empathetic Animal theory.
-
May 26, 10
Beth Harte questions the dichotomy between social media and classic marketing. Integrated marketing communications is key.
-
May 26, 10
Developing a marketing plan explicitly, and implicitly, captures many of the core assumptions and understandings of social marketing. In its essence, a social marketing plan is a translation document that distills...
1. Understanding of the epidemiology of the disease
2. The context in which the intervention is being planned
3. Organizational strengths and competencies
4. Partners' capabilities
5. Behavioral determinants
6. And audience insights
-
May 26, 10
If you know social marketing extraordinaire Nancy Lee, then you have heard this saying. Recently, on the social marketing listserv, some dialogue has been shared in response to Nancy Lee and Philip Kotler’s article in Stanford’s Innovation Review titled “Best of Breed,” which looks at corporate social marketing. This could be its own post, but alas, I want to focus on the message of being fun, popular and easy.
-
May 26, 10
The limitless access to information today has created a more educated consumer base. Truth and transparency have become de facto for businesses. Consumers no longer buy just a product or service. They are committing to brands and buying stories that resonate with them.
1 - 7 of 7
20 items/page
List Comments
(0)
List Info