Why does Intel go to all this trouble? Why not just ask people questions in surveys and focus groups, the way Banks do? Well, it turns out that there’s often a big difference between what people say they do, and what they really do. Sometimes it’s accidental (they forget, or don’t think something’s important enough to mention), other times it’s on purpose (they’ll tell us what they think they’re expected to say, or deliberately hold information back for privacy, status or other reasons).