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mark shepherd's List: SOCIAL MEDIA
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The Extraordinaries was featured on NPR's Future Tense with Jon Gordon, on June 1, 2009. Listen to the Mp3 here!
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My own takeaway from this remarkable session: Transmedia is narrative told through multiple platforms in a distinct sequence, at each point pulling in and heavily relying on audience engagement to develop the story, brand or message.
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Storytelling is as natural and instinctive to us as breathing. A story, powerfully told, moves the heart in a way no marketing campaign ever could. The most successful marketing in fact, centres on a story that the audience recognises and claims as its own.
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