This is basically the part of the argument I agree with here. The post he's responding to is a rant, but a rant by someone who knows what he's talking about. A lot of people don't really understand what SEO is, much less what qualifies as legit SEO. The thing is, there are no real "secrets." Just stuff that's out there for those with the time or interest to look it up.
People with a message to get out there may not be web developers. Usually if they really do have a message, they aren't web developers.
