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how to use digital strategies in health and publishing
Updated on Mar 01, 11
Created on Feb 22, 09
Category: Health & Wellness
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Heidi Allen's List: Digital strategy and social media strategy
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Dec 15, 10
How to develop a digital strategy professionally. Series of posts updated
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May 30, 10
"9 SEO Plugins Every Wordpress Blog Should Have"
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May 30, 10
"The Day 250,000 People Showed Up At My Blog: Case Study"
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May 30, 10
"How to Use Facebook to Promote Your Blog
Blog Promotion, Social Media 67 comments
In this guest post, Steve Schwartz, a professional LSAT tutor, discusses how he has used Facebook to promote his Ace the LSAT blog and create a community of readers.
Your blog’s readers probably have Facebook profiles already, and making your own Facebook profile is easy enough. Aside from allowing you to create a profile and connect with your friends from elementary school, Facebook has several features that can connect your blog readers and help you find new ones.
Create a Facebook Group
Your readers have a common interest – your blog’s subject. My readers are preparing for the Law School Admissions Test (LSAT). Maybe yours are interested in knitting, running, or making money online. Just as they have subscribed to your blog, they will join your Facebook group.
At the beginning of December 2008, I created the 2009 LSAT Study / Discussion Facebook Group. Someone else had created a 2008 LSAT Group, and I wanted to be the person to create the 2009 group, so I started early. When someone is searching Facebook for an LSAT group to join this year, they’ll see my group has over 100 members, but someone else’s group on the same topic only has 3, guess which group they’ll join.
Note: I didn’t make the group about my blog directly – I made it broader. Why? So people searching on Facebook for LSAT-related groups would feel welcome to join. If they thought it was limited to my blog’s readers, the prospective member might not even visit the group page, which means he/she would never see the link to my blog.
So I created a group and placed a prominent link to my blog on the top, but it only had one member – me. Not very impressive, right? I didn’t want my readers to think my group and blog were unpopular, so I immediately invited all of my Facebook friends to join the group. Some of my Facebook friends were already planning to take the LSAT, so inviting them to join my new Facebook group had two additional benefits:
1. It informed them -
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"People somehow feel like only their friends are going to find this stuff so they tend to be themselves," says Mr. Laermer. "There's no acting here. It's like a lie-detector test."
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