би трябвало бранд мениджърите да засилят своето влиание и работа върху процеса на именуване на сайтове, услуги в сайтове, части от сайтове, линкове и т.н :-)
Dragomir Grigorov's List: brand names
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The Curse of the Three Initial Company Name:
a rose by any other url would smell.Naming a company should never be left to its owners
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Let's draw a distinction here between naming a company and naming a product or service
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Brand Name CopyCats
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5. Don’t involve too many people
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- Analytical survey of the competition. We will completely comb through the entire range of your competitors to determine which brand names and product names are a hit with your market. This information will help the naming team determine the positioning strategy of your brand name.
- Positioning. Here’s where a great deal of the heavy lifting will happen. We’ll help you hone in on your brand’s core values and create a foundation of understanding and ideas from which a winning brand name will come.
- Name conceptualization. Proper name development begins by taking the positioning strategy and exploring it from multiple angles and analyzing how you intend to use it in your marketing, advertising and branding efforts. Then, we’ll start creating name options.
- Trademark. If you’d like we’ll screen promising name possibilities through our trademark law firm to determine the feasibility of using them as brand names. This step is to help you by preventing costly lost time that might occur if your company warms up to a certain name only to find it can’t be used when you try to register it.
- Creative mockups. A standard component of our naming service is creating conceptual marketing materials that feature promising name ideas. This could include ad treatments, graphical layouts and stories to give you an idea of your future with this brand name.
- Final deliverable. You’ll get a short list of final, legally feasible names along with an in-depth positioning strategy for each.
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List Info
28 items | 5 visits
- Dragomir Grigorov on 2008-03-13
- Dragomir Grigorov on 2008-03-13