There were three main forces behind the creation of the new e-mail domains, according to the company. In a poll conducted by Yahoo, 59 percent of the people polled felt the most important aspect of an e-mail address was that it is easy to remember. Having a first, last or nickname included in the address ranked second and having an address reflecting who the user is as an individual was the third most important criteria for an e-mail domain.
In addition, 48 percent of those polled said they were "at least somewhat likely" to change their current e-mail address if their preferred choice became available.
"We recognize that people want an e-mail address that reflects who they are, whether they are signing up for an e-mail address for the first time, or simply updating their e-mail pseudonym to reflect the stage they are at in life," said John Kremer, vice president, Yahoo Mail.