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    • There were three main forces behind the creation of the new e-mail domains, according to the company. In a poll conducted by Yahoo, 59 percent of the people polled felt the most important aspect of an e-mail address was that it is easy to remember. Having a first, last or nickname included in the address ranked second and having an address reflecting who the user is as an individual was the third most important criteria for an e-mail domain. 

       In addition, 48 percent of those polled said they were "at least somewhat likely" to change their current e-mail address if their preferred choice became available. 

       "We recognize that people want an e-mail address that reflects who they are, whether they are signing up for an e-mail address for the first time, or simply updating their e-mail pseudonym to reflect the stage they are at in life," said John Kremer, vice president, Yahoo Mail.

    • According to a comScore Inc. report from April 2008 cited by AP, Yahoo has the largest share of e-mail users at 266 million worldwide. Microsoft is second with 264 million users. Google ranks behind both with 101 million users on Gmail. But Google's free offering has been growing more quickly than either Yahoo or Microsoft's e-mail domains.
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