• "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." 

  -Warren Buffett

• Marketing Strategy

   

  (How do we do it?)

   
   
  • Profile Defenders uses in house developed proprietary technologies to replace negative information with positive information.
   

  Some of our marketing strategies:

    
   
  • Promote positive reviews and press releases about yourself or business.
   
  • Create viral effects of new positive publicity about your business or yourself utilizing our proprietary Social Network software.
   
  • In the end you see results, gain back any business you would have lost with negative publicity and your future employer sees positive results when they search for you.

• Who Uses Profile Defenders?

     
   
  • Business owners who have negative publicity.
   
  • Good people who want to clean up their online reputation.
   
  • Individuals and Businesses who need help managing their reputation both online and offline and need qualified web consultants.
   
  • Those who need help cleaning up their negative publicity from search engine results and want to gain back that competitive edge.
   
  • Anybody who wants all positive results to flow when they Google your name.

• Trust, credibility, the value you offer - these things are essential on the World Wide Web. One negative review or website can destroy the trust you've spent years building and drive away thousands of potential customers or even cost you a future job because anybody you do business with goes to Google right away and what they see may not be beneficial to you if you don't have Profile Defenders Help.
• With the growth of "local search," they are looking for reviews online to tell them about local businesses including restaurants, hotels, lawyers, interior decorators, house painters, educational institutions - everything.

• Make Negative Search Results Disappear

   

  It is entirely possible to make these negative search results disappear. It's not an act of magic, but a tried and true technique that has helped thousands of businesses clear up their reputations online, correct inaccuracies and project a positive image of themselves. We're skilled at removing attacks, rumors, distortions and inappropriate slanders against companies online.
• nd by the way, we don't offer this service to unethical companies who want to bury bad press. This service is for businesses like yours who have simply suffered at the hands of a grumpy customer, disgruntled employer or sneaky competitor. Bad things happen to good companies and to good people. Fortunately for you, we're here to help!

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• Increasing numbers of companies are experiencing the sharp edge of the sword from disgruntled employees or customers taking advantage of the amazingly simplistic process of publishing content to the web.
• Negative search results are not limited to standard search engines either. Blog search engines, video sites like YouTube, social news such as Digg and news search can be affected as well. See Google Blog Search for examples of the recent comments about Microsoft from former employee Robert Scoble.
• Negative commentary can have a significant impact on brnads that companies have spent years and immense resources to build. It pays to protect those brands where ever consumers can interact with them.

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• Every single day, someone, somewhere is discussing something important to your business; your brand, your executives, your competitors, your industry. Are they hyping-up your company, building buzz for your products? Or, are they criticizing your service, complaining to others about your new product launch?
• Your next action could be the difference between your company’s success or failure. Do you click the “back” button and ignore the conversation, or; do you read the tips and strategies outlined below, arm yourself with valuable knowledge and join the foray?

• hat to track?

   

  * Everything related to your company: variations of company/product names, names of your key employees, all applicable product or service names.

   

  * Information related to your competition: variations of company/product names, names of key employees, all applicable product or service names.

   

  * Information related to your industry: Moreover.com (feeds include retail investor news, clothing industry news, consumer durables news, retail sector news, etc.) as well as applicable trade publications.

• Social media monitoring tools

   

  * If possible, monitor hourly as early action is crucial.

• * Want to know what the blogosphere is saying about the page you’re viewing? Use the Technorati Favelet bookmark to quickly view inbound links and posts according to Technorati. If you use Firefox, install the Blogger Web Comments extension to see what users of Google’s Blogger have to say about the page.

   

  * Need to know what news stories influenced your company’s stock price? The new Google Finance site let’s you analyze what stories appeared at any given stock price movement. Simply move the “slider”, located above the stock chart, and watch the stories on the right correlate with the date and time.
• * Investigate facts internally before taking action – could this be a competitor spreading rumor?
   * Always take the high ground
   * Be honest!
   * Explain what you have done to rectify any issue
   * Offer to resolve any complaints personally – have a senior-level staff member make the offer – try to continue discussion offline
   * Rally friends, clients, peers and utilize your allies
   * Don’t create new “personas” to support your position in blogs, forums and message boards as you’ll likely be caught
• * If it’s true:
   o Don’t ignore or hide
   o Participate in the discussion and be honest
   o Add response to your web site
   o Issue statement addressing what has been done
   o Engage crisis communication expert with CGM experience
• * If it’s not true:
   o Politely request blog, forum, news site owner remove or retract
   o Consult a lawyer
   o Contact other blog and forum owners with correct information
   o Ask them to consider publishing your response
   o Add statement to your website – work with a search engine optimization consultant to ensure all content has been optimized and will achieve top search rankings

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• Today, you are defined by what appears on Google, Yahoo and Bing. In fact, hundreds of thousands of dollars are lost each day because of false, erroneous or misleading search engine results. Whether the negative listings are from a competitor, a news site, or a message board, the impact can be financially challenging at best and devastating at worst. The good news is that - with very rare exception - Reputation Management Consultants can resolve your issues with a speed that comes from knowledge and experience. The engineering talent and experience that we maintain in-house is second to none in the areas of Reputation Repair and Reputation Management.

• The question is: will they like what they see?

   

  We understand the online reputation problems you may face and we offer cost-effective results that contain long-term solutions. Our unique, time-tested Online Reputation Repair service - "Inoculation" - will help you get your name back under your ongoing control so that you can focus on running your online business.

• Repair

   

  We elimate websites in your google results and promote truthful, positive links, and pages. We will suppress inaccurate, misleading, or outdated links from your business\' top search results. With less negative and more positive site, your successful with nothing to stop you.

• Hide

   

  We block data brokers from exposing data about you to identity thieves, scammers, and marketers. We will protect your databases and websites from releasing your private personal data. We will establish you as the one that stands out among others who share your name.

• Create

   

  We promote your positives online so you look good to employers, banks, romantic prospects, and future clients. We will create web content that you have control of that people see first when someone Googles you. Your will have a better life without all these negatives stopping you.

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• Review websites are promoted by the search engines though for a good cause of helping people identify the right products, companies and service providers, it has now become one of the most severely abused platforms.
• Reputation of several good companies is damaged by unscrupulous competitors through these review websites by posting false comments and feedbacks. Though legal action is possible, it is a time consuming and expensive process and meanwhile you can lose a lot of business. If timely action is not taken, you could easily lose millions of dollars.
• SubmitEdge reputation management solutions will push down all these negative comments and feedbacks from the top 10 results and create excellent image about your company. You would certainly not want to shock your customers with the negative feedback online. It will not only divert the new customers but it will create mistrust even with your existing customers. This is simply too much to risk without good reputation management. Our reputation management services will not simply try to remove the negative feedbacks and comments from the top 10 results, we will also proactively engage in exploring all possible avenues that can connect your customers with your business

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  With the breakneck speed of the Net, a company's hard-won reputation can be tarnished in hours. Every day, lies, distortions, smears, and rumors fill the blogs, newsletters, and forums. Search engines looking for fresh content place these postings at the top of their results. There's no “undo” button, and defensive posts may simply inflame an issue. A good defamation lawyer can help you take action, but it may be only one of the counter-measures you need.

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  Online Reputation Management To Remove Your Embarrassing Online History

   

   

  Just about everybody who has been using the Internet has posted something they later regret. Unlike analog evidence that can be destroyed offline, what’s online is more or less permanent. A permanent public record can be exploited by enemies and rivals who would smear your good reputation, or destroy your career.

• Reputation Management For Those In Business

   

  You may believe that your conduct as a businessperson has been sterling, but not all of your customers may agree with this. Your reputation and your business could be destroyed in minutes due to the proliferation of gripe and online review sites. Ex-employees, dissatisfied customers, rivals and competitors have been known to post bogus review at these sites to smear the reputation of companies for the purpose of revenge — or to gain an upper hand in business.
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  The Growing Importance of Online Reputation Management

   

   

  When your company falls victim to an online smear campaign spearheaded by a competing firm, reputationmanagementdeluxe.com can repair the damages before they affect your financial bottom line. Derogatory statements in blogs that name your business can come up in searches when customers are simply looking for your website address. False complaints that competitors may post against your business will make potential clients think twice before doing business with you, especially if they are considering placing online orders.
• t’s obvious to most people that the Internet can be a friend or foe – depending on how wisely you use it. Reckless or immature people are known to create a record of embarrassing posts associated with their name, which in retrospect they often regret. Even the most responsible people have heated moments, which can result in a trail of online content that doesn’t flatter them. There’s also the possibility of unflattering things being said by ex-employees, a spurned lover, a business rival or a mere prankster.
• When you learn there are things posted about you and/or your business that are unflattering, it’s very distressing. Some people respond to this by panicking or by going postal and engaging in exchange attacks. This is a mistake, because the wisest thing to do is to first keep calm. After your nerves have settled, plotting your reaction strategically is the next best step.

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• What do those situations have in common?

   

  Neither the executive, the business owner, the industry leader nor the small business were proactive in managing their online reputation. The executive’s name only appeared in legal documents from two decades ago that were now public record online. The business owner had no presence online outside of small news blurbs and people searches. The industry leader only had a brochure site and a number of casual references. The small business was only mentioned online in their flash site, a handful of press releases and on competitive research sites.
• If you don’t control your brand online, someone else will. Consider recent advancements on the major search engines in:

• Concerned about the websites that show up when you search your name? We're here to help. We can:

   
   
  • Create new pages that rank
    
  • Publish content you control on high-value websites
   
  • "Push down" negative results you want to go away