14 items | 3 visits
Diane Court's List: Marcom PR
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Apr 27, 11
FOur Cs Customer, Convenience, Cost & Communications before the Four Ps (Product, Place, Price, Promotion)
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Jul 04, 11
I have a problem with this direction that still assumes a passive recipient of messages.
The long-predicted new marketing paradigm is finally here. Marketers need to start thinking, behaving and organizing themselves as content producers who treat engage consumers as audiences, instead of fully outsourcing this function to external publishers. Content is still king, after all.
It’s official: Social is now well beyond a passing marketing fad. Amid this environment, marketers find it increasingly challenging to differentiate brands, products and messages. The push for a constant flow of newness is becoming a key operational requirement – just like in the fashion industry. One thing is certain: more change is yet to come in social media marketing. -
Jul 14, 11
eter people from saying stupid and downright nasty stuff on Facebook (or any other social media platform for that matter). People are ruthless and this is where they go to say whatever they want. They think they have the right to be rude, hateful, and inappropriate. But at HSUS we decided that we weren’t going to allow that to happen on our organization’s page. And that’s why I think it’s important to develop a reactive strategy that works for you.
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Jul 14, 11
Context
I’m a sole practitioner. My blog—and the posts within it—don’t exist in a vacuum, but in the context of my business. Thus, it’s one part of a larger website.
The same is true of a lot of other consultants and businesses large and small. Under those circumstances, it makes no sense to detach your blog posts from your primary online presence. -
Jan 25, 13
Knowing what your customers are doing, how they are coming to your business (and your website), and what they do when they get there is as easy as looking at your web analytics. And if you’re using Google Analytics, they’re free. That’s F.R.E.E. -
Sep 03, 13
"GURLs tend to have a longer lifespan that PURLs, which contributes to them being better for instances like billboard and signage where you are trying to reach a less specific audience."
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