dexter roona's List: Business4

"What’s New This Week?
Facebook Rolls Out New Video Metrics: “These new metrics are designed to help you learn what’s resonating with people and determine how to more effectively create and promote your videos on Facebook.”"

"Social Media Sunday: The Unspoken Rules of Blogging Etiquette
Welcome to Social Media Sunday, a monthly series where we discuss various social media and blogging topics. If you've been following along the last few months, we've talked about how to increase engagement on Facebook, what NOT to do on Twitter, I offered a free blog planner download, shared with you my blog stats, and my favorite blogging resources. Look for future posts in the coming months on how to grow your following using Pinterest and Instagram.

There are some unspoken rules of blogging etiquette, so I thought for this month's Social Media Sunday, I would speak of them. A lot of these rules aren't really rules, per se, more like common courtesy."

"Twitter is often a lovely place, where people share ideas and have interesting discussions about all kinds of topics. But like any public forum, Twitter has its fair share of annoying human beings clogging up your Timeline with inane—or even offensive—chatter. Twitter has now made it possible to easily mute those people. Bonus: They won’t even know it happened."

"5 Social Media Trends That Might Surprise You

After conducting high-level research into the into the strategies employed by Fortune 500 companies across the United States, Mintel’s social media analysts Gabi Lieberman and Lizz Martinez singled out the top five trends in online consumer marketplace behavior this quarter. Some may seem like common sense in a digital age, while others may open your eyes to even more possibilities for consumer engagement. Read on and find out how social media-savvy brands — like Wawa, Apple, Amazon and Lay's — are realizing results by tackling these timely trends."

"As any digital media expert knows, social media is constantly evolving. To have a winning media strategy, it is vital for brands to stay on top of emerging trends and move with their audience. As social media monitoring experts, Kantar Media spend their day immersed in the social media world, which means they’re on the front-line when it comes to new developments in social media. Watch the video from Kantar Media to see their predictions for the key trends that brands should take note of for the near future and join the conversation on #KMNITrends"

"Why Social Media Reputation Management is Critical for Your Business


Once, all you needed to monitor your brand’s reputation was a newspaper subscription, a TV remote control, and an eager intern.

The web complicated the process, but a simple search would still unearth any nasty comments tucked in a dark corner of the Internet. Before social media, any disparaging remarks would sit, mostly ignored, until they were pushed off the page by other content or removed."

"Did you hear the one about Google+ being dead, walking dead, on life support, in a coma, finished, going away, and kaput?

If you didn't catch that by chance, last month TechCrunch was the big catalyst into launching a gazillion stories, stating the almost certain demise of Google+. Yup, they actually wrote, "Google+ is not officially dead, more like walking dead: "When you fire the top dog and take away all resources it is what it is." It will take copious amounts of work for it to un-zombie, if that's even a possibility.""

"With more than 259 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential?
While new social networks are sprouting up constantly, LinkedIn is a powerful platform that often gets underutilized or put on the back burner."

"Facebook began rolling out one of its most monumental upgrades two days ago, as revolutionary in its own way as the Like button. But most longterm observers of the social network missed its true significance.

The upgrade came in the form of a little grey button that looks humble, but is branded with the most pivotal action a human can take: Ask. Because of that button, people will marry, babies will be born, lives will be irrevocably altered, empires will rise and fall. It sounds crazy, but stay with me here."