"Much the same, the digital realm too needs curators. Information overload makes it difficult to separate junk from art. It requires a certain finesse and expertise - a fine tuned, perhaps trained eye. Google, memetrackers such as Techmeme and social news sites like digg are not curators. They're aggregators - and there's a big difference. "
"This paper discusses the potential for collaborative tagging in the enterprise and how it enables the formation of social networks around tags or topics."
"One core tenant of effective public relations is storytelling — getting beyond facts and figures to communicate value, impact, need. Social media isn’t just about amassing a large network. Rather, this idea of “humanizing” a brand can spark meaningful action."