nice structural thumbnail
We do not yet know the scale of the Twitter and Facebook campaign on companies to pull their ad spend. A sense of it can be gleaned by the 150,000 submissions to Ofcom over the BSkyB takeover.
It was the present and future threat to advertising revenue and to investment that forced Mr Murdoch to kill the News of the World.
A handmade campaign against welfare cuts launched by a tiny band of disabled activists took the social media world by storm.
Over the course of Monday 9 January, hundreds of thousands of people tweeted around #spartacusreport. In the jargon, the hashtag "top trended" for most of the day. In other words, of all the topics of the day, a serious report (entitled Responsible Reform) outlining in careful detail the government's alleged multiple lies and evasions over its proposed disability living allowance (DLA) reform had proved, incredibly, hugely popular.
"Friday afternoon, David Geilhufe starts organizing geeks to start “screen scraping” databases and bulletin boards with information about hurricane survivors. Some time that evening, David and others develop PFIF – the PeopleFinder Interchange Format, a spec and XML format for missing and found person information."