Danielle Gonzalez's List: CBS Television Network

• CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world.
• The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media.
• CBS owns the most-watched television network in the U.S. and one of the world’s largest libraries of entertainment content, making its brand – “the Eye” – one of the most recognized in business.
• The Company’s operations span virtually every field of media and entertainment, including cable, publishing, radio, local TV, film, outdoor advertising, and interactive and socially responsible media.
• CBS’s businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), Showtime Networks, CBS Sports Network, TVGN (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, CBS Radio, CBS Television Studios, CBS Global Distribution Group (CBS Studios International and CBS Television Distribution), CBS Interactive, CBS Consumer Products, CBS Home Entertainment, CBS Films and CBS EcoMedia.

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• CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System.
• Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS's total network lineup was watched by more than 130 million people a week during the 2012/2013 season.
• The Network has the #1 drama/scripted program, NCIS; #1 sitcom, THE BIG BANG THEORY; #1 newsmagazine, 60 MINUTES; and #1 daytime drama, THE YOUNG AND THE RESTLESS.
• Its programming arms include CBS Entertainment, CBS News and CBS Sports.

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• Recognizing its influence as one of the world’s leading media companies, with assets that include national television networks, local TV and radio stations, interactive and outdoor media and a publishing house, CBS Corporation strives to use its power and reach for the public good.
• Its commitment to quality news coverage, community outreach and support, public service announcements, diversity efforts and socially responsible content across all its divisions has earned CBS the distinction of being a public trust.
• CBS Cares The award-winning CBS Cares website provides additional information to viewers on causes that are the subject of CBS Television Network's on-air PSAs.
• Social Responsibility Report The Social Responsibility Report is an annual snapshot of our community outreach efforts and commitment.
• Green Report The Green Report illustrates CBS Corporation’s commitment towards building a greener and more sustainable environment in the communities we serve.
• EcoMedia CBS EcoMedia’s mission is to fund projects supported by the nation’s most effective nonprofit organizations with ad dollars, thereby turning advertising into an engine for social change.

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• • Primetime:
    2 Broke Girls
    Criminal Minds
    The Big Bang Theory
    Elementary
• • Daytime:
    The Young and the Restless
    The Price is Right
    Let's Make A deal
    The Bold and the Beautiful
• • TV Classics:
    The Brady Bunch
    I Love Lucy
    Sabrina the Teenage Witch
    Laverne & Shirley
• • Late Night:
    Late Show with David Letterman
    The Late Late Show with Craig Ferguson
• • Movies & Specials:
    Emmy Awards
    Grammy Awards
    Super Bowl
    Victoria Secret Fashion Show

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• CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates.

• “While we enjoy winning in all the categories, 18 to 49 is not the end-all it’s made out to be,” Nina Tassler, CBS’s head of entertainment, told a gathering of TV critics in July.
• With rights to the National Football League’s Super Bowl this season, CBS will likely lead in 18- to 49-year-old viewers for the first time in 20 years.
• That said, CBS, the most watched TV network overall, will generate more sales from ads targeting 25- to 54-year-olds, Tassler says.
• With an average viewer age of almost 57, CBS has the oldest audience of the four largest broadcast networks, says Nielsen.
• “It’s not that the younger demographic is less important,” says Gardiner, who notes that half his clients have begun to target 25- to 54-year-olds in recent years. “It’s that the older audience is becoming more important.”
• Advertisers still pay a premium for a younger audience. During the TV season ended in May, television networks charged an average of $35,000 for every 1,000 viewers aged 18 to 49 who watched a 30-second commercial during prime time, according to Nielsen.
• CBS also has 11 of TV’s most watched shows among younger viewers—more than any other network

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• Watch CBS Stock. (2013). DRIP Investor, 22(12), 7.

• CBS Corporation SWOT Analysis. (2012). CBS Television Network SWOT Analysis, 1-9.

• CBS Corporation is a mass media company. The Company has operations in segments, which include Entertainment, Cable Networks, Publishing, Local Broadcasting and Outdoor. During the year ended December 31, 2011, contributions to the Company's consolidated revenues from its segments were Entertainment 52%, Cable Networks 11%, Publishing 6%, Local Broadcasting 19% and Outdoor 13%.
• The CBS Television Network primarily derives revenues from the sales of advertising time for its network broadcasts.
• CBS Interactive generates revenue principally from the sale of advertising and sponsorships, in addition to fees derived from search and commerce partners, licensing fees, subscriptions, e-commerce activities, and other paid services.
• The network derives its revenues from subscription fees and the sale of advertising on its cable program service.
• The Company's radio broadcasting business operates through CBS Radio. The majority of CBS Radio's revenues are generated from the sale of local and national advertising.

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