• 6 trends shaking up media and entertainment

     

      February 2013
• The media and entertainment industry is going through an unprecedented transformation driven by the rapid consumer adoption of new devices, streaming media, high-bandwidth networks, social media platforms, and other amazing technology advancements.
• Innovative solutions are available to help companies keep pace with these digital and cultural changes to engage consumers with targeted, branded, and compelling content delivered across traditional, digital, social, or any other channel they may prefer.
• Trend #1: Audiences are consuming media across multiple channels
  Consumers can no longer be counted on to sit at home and passively watch the programming served up to them by television or cable companies. Rather, the overarching trend is for consumers to view, listen, follow, and actively engage with the content being delivered without regard to the medium, company, or channel delivering it.
• Leading media and entertainment companies are extending their brands, content, and audience engagements across multiple channels, including social media.
• Trend #2: Consumers want to access content on any device, anywhere
  Audiences are adopting a multiplatform media consumption lifestyle where they expect to have the same high-quality user experience no matter how they’re accessing the content.
• This provides the opportunity for both creative producers and brand managers to deliver their content to an ever-expanding variety of form factors and venues.
• With the proliferation of mobile, web-based, and personal video recorder (PVR) viewing of content, consumers are relating less to the network or production company and more with the brand or the content itself. Leading media and entertainment companies are adapting to this change with more comprehensive brand and social media strategies that encompass every audience touch point.
• Trend #5: Need innovative ways to monetize content
  With increased pressure from the sales of packaged media (such as DVD and Blu-ray) on traditional television, cable, and cinema revenues as well as the impact of the “by the drink” pricing model for digital download of music (MP3) and entertainment (on demand), media companies are seeking alternatives for monetizing their digital assets. These include new ways of distributing content via mobile and social media platforms as well as Over-the-Top and live events.
• Rich media, formed from a combination of various dynamic content, provide the key to delivering engaging user experiences and attracting paying customers. Leading companies recognize that implementing rich media asset management helps derive the full economic value from these assets.
  

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