Dallas McPheeters's List: Innovation

• · What is disruptive innovation? A disruptive innovation is an unexpected impact to a business or system caused by a contender who appears at first to present little competition, but eventually shifts the trends from the original product/service/system to a new, frequently more simple and less expensive one. (Christensen, Johnson, & Horn, 2010)

  • Tammy Tuell's response to discussion 1 questions.
• · How does it come about? Disruptive innovators often focus on meeting need or wants of a group that are non-consumers and finding a way to make them into consumers. (Christensen, Johnson, & Horn, 2010) Since these new consumers are not already accustomed to the approach of the contending company or system, they are far more willing to accept a product that lacks the “bells and whistles.” (Monday, 2009) Disruption can also be accomplished by changing the business model from one form to another, (Christensen, Johnson, & Horn, 2010) such as transforming the service stations of the 1950’s – a solution shop style business with well trained mechanics that also happened to sell gasoline – to the modern self-serve stations that operate with a VAP business model simply providing the resource of gas but at a lower price than the full service station could ever hope to match.
• · What is sustaining innovation? A sustaining innovation is a change made by an existing company to help them improve their performance or their product in order to retain their current customers and increase profits. (Christensen, Horn, Caldera, & Soars, 2011)
• · How can disruptive innovation be a catalyst for change? Disruptive innovations can cause us to change our perspective and expectations. People are creatures of habit not only in our deeds but also in our thoughts. Each innovation that disrupts our habits by showing us a way to do things easier of faster or to get what we need while requiring less of our resources will motivate us to change those habits.
• References
   · Christensen C. M., C. W Johnson, & M. B. Horn. (2010). Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns, 2nd Ed. New York: McGraw-Hill.

• Resources:

   

  http://en.wikipedia.org/wiki/Disruptive_technology#Examples_of_disruptive_innovations
•  In the late 1970s and 1980s, the development of smaller PCs by more companies who mimicked the IBM design, made the computer accessible to more consumers.
• led to the development of smaller laptops or net books
• affordable apps
• it is not necessarily new or different technology that facilitates a change, or disruption, to the market, but, rather, a “new way to organize and act”
• the one “Wal-Mart” in the world of digital learning
• the point of initiation
• sustaining innovations in distance learning
• ,the iPhone was a game changer
• This innovation reminds me of early inventors that were really trying to answer a question/solve some form of problem.
• DI (disruptive innovation) becomes a catalyst when it changes the point of view
• early inventors, Bell, Edison, etc.
• Apple has been blessed many times to have been the ring leader behind many disruptive innovations.
• we communicate through email
• A recent example of a disruptive innovation is the iTunes store by Apple

18 more annotations...

• I believe Apple’s intrinsic contribution of value is beyond even their innovative approach to content delivery.

   

  Apple’s real contribution to the world of technology is their streamlining of how we interact with devices and information content. Rather than focus on a solution itself, Apple looks for answers to the most natural way we want to resolve challenges using technology. Hence, their intuitive mashup APIs and the innovative use of gestures on screens, touch-pads, and mice.

• The history of the network is a story about communications. In the late 19th century, the railroads began connecting cities and towns throughout the world. Today, the global digital network gives news definitions to space and time.

   

  In this new space, we are entering the realm of the virtual. The virtual network is becoming the standard that many enterprises are adopting as the performance requirements increase and the need to optimize is driven by costs and competitive pressures.