The smartphone industry is full of jargon that is difficult for non-insiders to understand. Charles Arthur at The Guardian recently posted a comprehensive explanation of a few terms that are the most confusing to casual observers, including "market share," "installed base," and "shipments."
"Mobile advertising" usually conjures up images of banner ads or maybe native advertising, but a few firms think the future is in the humble text message.
It’s been about two years since Nielsen noted that smartphone sales overtook feature phone sales in the U.S. — now, it seems we’ve hit that milestone on the global level.
48% of respondents either already have one or more mobile apps, or plan launch at least one in 2013.
The study found that boomers spent more time on the web than with any other media channel, including TV. And for seniors, time spent watching TV exceeded time spent online by just 30 minutes.
The UPS Pulse of the Online Shopper: A Customer Experience Study surveyed 3,000 shoppers to find what they wanted from an etailer; they also analyzed both social, mobile and online behaviors to come to their results.
Smartphones and fast mobile Internet access have transformed nearly all facets of life, but travel has seen some of the most dramatic changes.
The number of people who make purchases on a weekly basis using their smartphone has almost doubled since 2012, now reaching 32 per cent, according to an annual survey by eDigitalResearch and Portaltech Reply. A further 25 per cent make a purchase every month.
Mobile Future’s infographic uses the data from the report to showcase the competition which shapes the wireless sector in the United States.
As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year's holiday shopping season, that number had risen to 11%, according to comScore. That's approximately $18.6 billion in consumer spending.
Google (NASDAQ:GOOG) plans to implement new search ranking changes designed to punish websites that are not optimized for smartphone screens.
The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010.
Close to three-fifths of all smartphones, tablets and notebooks shipped worldwide during the first quarter of 2013 run Google's Android mobile operating system, independent analyst firm Canalys reports.
According to research group Gartner, there will be more than 1,200 mobile CRM apps available for download in application marketplaces like iTunes and Google Play by next year. This represents an astonishing 500% increase over what was available just last year.
Just 20 years ago, CMOs were just getting adept at computers and the internet, online shopping was a new concept, and social media, digital media, podcasts, and mobile marketing weren’t even on anybody’s radar.
3Cinteractive chairman John Sculley shares his insights on how technology, including mobile, is disrupting the $2.8 trillion healthcare industry.
Mobile browsing got significantly faster over the last 12 months, according to a new report from Google, and the average page load times on mobile are now comparable to desktop page load times.
The consumer packaged goods (CPG) industry, in particular, is responding by creating mobile apps, which give users more information on products, and often provide added features, such as games and interactive tools, related to CPG products.
70 per cent of mobile searches lead to action on websites within an hour, according to research from iAcquire.