3Cinteractive LLC's List: 2011 Articles

This largest level of mobile malware ever were recorded in 2011 and the trend is expected to continue in 2012 with cybercriminals increasingly turning their focus to mobile banking attacks, according to a new report from McAfee Labs.

iPads and iPhones accounted for over 92 percent of online retail sales not originating from a desktop device occurring in December, according to the study.

Using data from the firm’s dataset of over 140,000 apps running worldwide, it was able to calculate smartphone penetration in established markets like U.S. and Europe. Then, using additional data from the IMF in combination with Flurry’s own data, the firm was able to then determine which countries represented the top market opportunities for mobile app developers.

There are 91.4 million people in the United States who use smartphones, according to a report by comScore today, but how are they using their phones? Texting, app usage and listening to music top the charts.

According to research commissioned by Consumer Cellular (which is the official cell phone plan provider for the AARP), Boomers use their smartphones in much the same way that younger customers do.

IBM tells the Associated Press that the dollar amount of purchases made over mobile devices on Dec. 25 was up 172.9% over the same day last year.

November 2011 research from Lab42 found that 80% of smartphone users had recently downloaded apps with ads, and data from the same month from Pontiflex indicated just 12% of smartphone users preferred to pay for apps.

Research this holiday season suggests that more shoppers than ever are relying on their mobile devices for researching and making purchases.

This was the year that mobile email began to take hold. More and more marketers began to see their mobile open rates increase. It was impossible to ignore the growing smartphone market as it began to outpace laptop and computer sales.

According to SapientNitro-GfK’s Holiday Shopping Survey, 67% of consumers plan to use their smartphones and tablets to find product deals, up from 44% last year; 39% will use e-mails from vendors offering deals.

It’s becoming clear that mobile banking, if not already commoditized, soon will be. The question for banks is how to differentiate their mobile channel enough so that it not only prevents current customers from leaving, but actually attracts new customers and business.

More than a quarter of photos and videos shot by individuals in the U.S. are now being captured by smartphones, according to an online survey of 3,300 Internet users ages 13 and up.

According to the Wanted Analytics jobs research firm, postings for marketers with mobile skill sets are up 16% in the last quarter from the same period in 2010.

Cell phones are owned by overwhelmingly large majorities of people in most major countries around the world, and they are used for much more than just phone calls, particularly for SMS messaging and accessing social networks. Across 21 countries surveyed by Pew Research, 75 percent of cell phone owners say they text.

Smartphone ownership in the U.S. market reached 90 million in October 2011, up 10 percent from the preceding three-month period, according to new data published by digital research firm comScore. A total of 234 million Americans age 13 and older now use mobile devices.

Here are the reasons that make mobile marketing a great way to connect with consumers.

By midday on Thanksgiving, online sales were already 20% over results from the same period a year ago, Coremetrics found. Online sales on Thanksgiving Day were up 39% over last year, according to IBM’s Coremetrics retail data.

According to ABI Research, the nonpayment and mobile marketing uses of mobile-centric NFC chip technology could account for 70% of shipments by 2016. Interactive “smart posters” and other types of mobile marketing that might involve information pick-ups on product labels or in-store messaging will be worth nearly $300 million in tag sales alone, the company projects.

According to the IBM Smarter Commerce benchmark of online retail activity, mobile platforms were responsible for 14.3% of all online shopping traffic on Black Friday, more than doubling the 5.6% of traffic IBM recorded last year. Perhaps even more impressive, sales from mobile devices reached 9.8% of digital retail transactions, tripling the 3.2% of last year.

The combination of mobile shopping data from eBay, PayPal, and ecommerce and interactive marketing services provider GSI Commerce tells the whole story.