Skip to main contentdfsdf

Christopher Pouncy's List: OVERVIEW of BUSINESS in the MEDIA (OBM)

  • WEEK 2 - COMPANIES DYING CAUSE OF TRENDS ARTICLE

    • A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
    • There will be fewer than 100 of the events, compared with almost 600 unique promotions in 2011,
    • The music and movie businesses are again under duress from the “threat” of YouTube “mashups,”
    • Users could pay a flat annual fee for unrestricted use of the copyrighted material, with the added incentive of being able to make ad money if they generate enough traffic. 

    1 more annotation...

    • There aren’t any stores left.
    • thousands have vanished around the country in recent years, following the rise of digital music and the cliff-dive of CD sales.

    1 more annotation...

    • The brick-and-mortar retail chain has seen its sales suffer over the past five years because of the growing popularity of digital music, competition from big-box stores, and the recession.
  • WEEK 3

    • His Virgin Group holds more than 200 companies
    • Branson dropped out at the age of 16 to start a youth-culture magazine called Student. The publication, run by students, for students, sold $8,000 worth of advertising in its first edition,

    3 more annotations...

  • Dec 11, 13

    RUPERT MURDOCH SPLITTING HIS CORPORATION INTO TWO DIFFERENT COMPANIES AND SEPARATION FROM HIS WIFE.

    • In a 2009 book, “Curse of the Mogul”, Jonathan Knee, Bruce Greenwald and Ava Seave analysed media conglomerates’ chronically poor performance, blaming it mainly on their bosses’ appetite for trophy assets that buy them power and visibility.
    • On June 28th his company will split in two—shares in both parts began trading this week—with most of its lucrative film and television assets being hived off into a new group, called 21st Century Fox. The rump News Corp will be left with newspapers and other lower-growth businesses

    14 more annotations...

1 - 9 of 9
20 items/page
List Comments (0)