Labels have the same model as a venture capital firm, except it's more dangerous, which is why they take a higher percentage of the loan, basically, in the backend. But they say, "Okay, here is a thousand different things that we think could possibly be successful. Let's give each of them $500,000 to make something. Let's give all of them. We know that 98% of them are going to fail. It doesn't matter. We know that 98% of them, nobody's going to ever hear it, nobody's going to like their music, they're going to hate their music, it doesn't matter." But they know that two of them are going to be Lady Gaga and Coldplay, and that makes it all worth it, but they don't know which two. They don't know! Nobody knows!