It's been five years now that we've begun to understand what Web 2.0 is, starting way back in 2003. It's been a fairly impressive if winding road as a new online generation was born. But far from getting long in the tooth, along the way Web 2.0 became vitally important -- even central in some cases -- to the very future of global culture and business. Oh certainly, sometimes we get tired of the term itself, and admittedly it doesn't describe something necessarily new anymore, but what we just do these days. But the concepts identified as Web 2.0 have proved to be highly insightful, even prescient, and are used around the world daily to guide everything from product development to the future of government.
It has been today's commonplace use of intensely popular and deeply pervasive social networks, the outright transformation of industries such as media and software, and the growing dominance of 2.0 techniques such as user generated content, open business methods, crowdsourcing, Enterprise 2.0, open APIs -- in the business world and elsewhere -- which has been striking, even if there's a long way to go in some quarters. Indeed, Web 2.0 is not just here to stay, it seems to be a revolution that just keeps on rolling and giving us, as I often say in my talks, an amazingly resourceful and resilient new lens with which to 1) look at the world and 2) the network that now surrounds it, and 3) the opportunities between the two.
Nous avons constaté que les technologies déclenchent des changements radicaux dans les habitudes des consommateurs, les marques suivront, et cela se fera en 5 phases :
Les 5 phases du web social :
1) La phase des relations sociales (Social Relationships): les gens se connectent entre eux et partagent
2) La phase des fonctions sociales (Social Functionality): les réseaux sociaux prennent l’apparence de systèmes d’exploitation.
3) La phase de la colonisation sociale (Social Colonization): toute expérience peut maintenant être « sociale »
4) La phase du contexte social (Social Context): le contenu est personnalisé et ciblé
5) La phase du commerce social (Social Commerce): les communautés définissent les prochains produits et services