134 items | 7 visits
Clyne B's List: Twitter
-
-
-
The study found that a large majority of Twitter users act as passive information consumers and rarely forward (“retweet”) content to the network. To become influential, users must not only catch the attention of their followers; they must also overcome their followers’ predisposition to remain passive.
-
According to the research, it is important to separate the concept of “influence” from “popularity.” While a user on Twitter may have a large number of followers, his or her influence is more strongly associated with their engagement with the network, rather than the raw number of followers or retweets.
-
-
List Comments
(0)
List Info