Carolyn Black's List: Google

• On August 9, 2011,
• . At the end of the day it was worth $346.7 billion; Microsoft was worth $214.3 billion and Google $185.1 billion.
• Compared to the end of 1998 (Apple $5.54 billion, Microsoft $344.6 billion, Google $10 million), the aggregate wealth of the companies had more than doubled. Microsoft, though, had shrunk by 40%, after being outdistanced first in search, then in digital music and then in smartphones -- in the latter category by both companies.
• Google
• . Larry Page, once more the chief executive,
• ; Apple and Microsoft bid together against Google for patents covering the mobile business. Apple was seeking to disintermediate Google from search with the cloud-based voice search of its upcoming iPhone. And they were constantly niggling each other in smartphones and tablets. Even so, by September 2011 the majority of mobile search still came from iPhones, according to Google testimony at the US Senate.

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• Apple had moved the computer industry - and industries beyond it. The music business, the phone manufacturing business, the mobile carrier business, the computer tablet business: all had been transformed.

• On 5 October, Jobs's death was announced. Bill Gates was among the first to offer his condolences,

• Lately the rivalry between Google and Microsoft has intensified, each trying to grab market share in each other's core products and services. For example, Microsoft launches Bing, which competes with Google Search. Google counters with an announcement of Google Chrome OS, which would compete with MS Windows. Then Microsoft and Yahoo (No. 2 in search) teamed up to increase Microsoft's position in search. Google responds with the "Go Google" ad campaign and viral marketing, i.e., via Twitter, to promote Google Apps which competes with MS Office. What will happen next? Who knows but the rivalry will likely intensify before it dies down.
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