7 items | 3 visits
sun chung's List: Retail
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Mar 15, 13
"right balance between exclusivity and popularity to remain profitable."
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Jul 30, 12
"Mr. Brücker urged his students to say “value” rather than “price” and to sell “romance” rather than “products.” Benoit de Clerck, president of IWC North America, and Frederick Martel, the company’s marketing director, scribbled notes and peppered him with questions alongside their salespeople."
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Jun 11, 12
The Boston Consulting Group
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move from accumulating material goods to buying new experiences -- and this is reflected in recent growth rates for experiential-luxury spending.
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more by what they have done and experienced than by what they own. They are drawn to instant pleasure and lavish experiences -- h
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defines themselves more by what they have done than what they own, and are drawn to instant pleasure.
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merging boundaries of offline and online shopping patterns, given the digital revolution that is taking place.
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Jun 11, 12
"Some units in Japan, for example, are only large enough to display about 30 percent of Balenciaga’s collections, whereas Guichot’s goal is to “illustrate the brand fully” in as many locations as possible."
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