Pros:
1. Stunning in every respect - my favourite looking theme by far
2. Feature rich - just see the Shortcodes demo page
3. Sold as a "CMS" biase first, blog second - this suits me slant on things as I will be creating losts of static "resource pages"
4. Looks like excellent support from theme shop.
5. Lots of other themes to choose from all with similar feature sets - very useful as learn one, learn them all
Cons:
1. Responsive design of pages does not work in IE8. But then really, nobody is going to have IE8 on their mobile!
2. Less able visual editor compared to say Mercury theme. This may be a show stopper for the less technical content editors